For any company looking to market to Mexico, the Interactive Advertising Bureau (IAB) Mexico is a fantastic resource.  With the limited downside of only being in Spanish, the organization’s website offers details into the digital market in Mexico through the numerous research activities that it supports. While the majority of the research as well...

Yesterday, October 25th, the Economic Commission for Latin America and the Caribbean (Cepal) published a study showing the growth of the foreign direct investment (FDI) in Latin America in 2011 (54%) being Brazil, Mexico, Chile, and Colombia the countries with most flow, $68 billion dollars. According to Alicia Bárcena, executive secretary of Cepal, “The...

In their self-appointed “year of tourism,” Mexico is making great efforts to encourage travel to the country during this coming 2011-2012 winter season. In total, they will have spent $25 million on advertising, not including private sector spending. Leading this push toward attracting foreigners is Gloria Guevara, Mexico´s Secretary of Tourism, who is currently...

A recent article from El Universal cites a recent study by the Interactive Advertising Bureau of Mexico (IAB Mexico), detailing the tremendous growth in online advertising in the country between 2005 and 2010. In the period from 2005-2010, the growth has been 11 times that of the investment in years prior. In 2010, online...

When it comes to beer, many marketers believe that the Hispanic market is up for grabs. Many Mexican-Americans purchase the beer brands that they know and love from their home country, such as Corona, Negra Modelo, Dos Equis, or Victoria, but it is also believed that these consumers could switch brand loyalty to cheaper...

So why is it that Americans continue to see and talk about Mexico as if it´s this big scary land full of drugs and corruption, when out of all the places “gringos” can travel, Mexico ends up as the #1 destination in 2010? That´s right, the majority of Americans vacationing in the last year...

The most recent market study released by IAB México (Interactive Advertising Burearu), Televisa Interactive and consultant Milward Brown confirms, that each day, mothers virtual activities are increasing, especially with cell phones and social networks. Those making up the “virtual mothers” is an increasingly attractive group for any company, as they have increased internet use....

Forbes Magazine released in a recent article the names and fortunes of the richest man alive. At the top of the golden ladder is Carlos Slim from Mexico, who is the owner of Telecommunication companies in Mexico and in Latin America. Mr. Slim’s fortune surpassed Bill Gates and Warren Buffet. According to recent New...

With Spring Break looming, the Texas Department of Public Safety recently released a warning to their citizens NOT go to Mexico over spring break. Noble as the intentions may have been, it is just one of the many warnings that have come out about traveling to Mexico. If you watch the news, the only...

The deepest and most spectacular Canyon of the Sierra Madre Ranges is the Copper Canyon or “Barranca del Cobre,” located south of the US border, in the states of Chihuahua and Sinaloa, Mexico. It has historically been an enigma destination because of the difficulty of transportation access and the lack of advertisement and information...