Yesterday, October 25th, the Economic Commission for Latin America and the Caribbean (Cepal) published a study showing the growth of the foreign direct investment (FDI) in Latin America in 2011 (54%) being Brazil, Mexico, Chile, and Colombia the countries with most flow, $68 billion dollars. According to Alicia Bárcena, executive secretary of Cepal, “The...

In the marketing world there always seems to be a lot of skepticism when it comes to new media. People feel that it’s too risky, too unproven or too different. On a daily basis I speak with potential advertisers about digital advertising and surprisingly for a number of them, online is not their cup...

It’s not yet possible for a CEO to transmit a complete three-dimensional picture of himself to another place of the world, but researchers are now one step closer to the 3-D picture in real time, thanks to a notable process in the holographic technology which could make it possible that video conferences in the...

The countries of Latin America have long been known, among other things, for some of the world’s best soccer; but soccer is not the only sport that brings large crowds and world recognition. Argentina, nicknamed Los Pumas, has demonstrated in recent years that they have the ability to compete with and beat the higher-ranked...

Internet users and online publicity are linked together entirely, and in some countries such as Chile, people spend a lot of their time online. According to a study, “The State of the Internet in Chile 2011,” released by ComScore in July 2011, Chilean youth spend a third of their time online, making them one...

We have all seen those late-night infomercials promoting some kind of product that will make you rich, slim or happy. Watching TV commercials, skimming through a magazine or browsing online also can lead you to believe that each product can change your life for the better. The reality is that many products do not...

Steve Jobs was a genius, a true titan of the computer world. His name will be forever remembered in the history of the United States and the entire world, along with those great geniuses of the past. There may have not been a more advanced and precise brain as that of Steve Jobs. There...

You only have to think of what you want it to do, and the auto does it for you. This is Nissan´s working concept in collaboration with École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland. The EPFL has already developed a wheelchair that can be controlled by one´s mind, designed for people with mobility...

The New York Times recently highlighted the efforts by Mexican soda brand Jarritos to penetrate the U.S. general market. The ad campaign, which is being rolled out initially in Austin Texas, features the tagline “We’re not From Here” and features classic images from Mexican popular culture, such as wrestler’s masks and taco trucks. Novamex,...

I have lived in the US for way too long, so much so that I hardly ever celebrate the independence of El Salvador, where I am originally from. I was in El Salvador two weeks ago, and fell back in love with the culture, the food and especially the people. Being there brought back...