Marketing

• 

  Key Technology in the Checkout Line

  Toshiba Tec and Motorola are collaborating to promote the use of the concept “unassisted mobile shopping” in the in the large-scale distribution sector as...

  (February 03, 2012)

  See photos
• 

  U.S. Hispanics and Football

  If you thought that Hispanics only watch futbol (soccer), you are wrong. According to an article in La Prensa San Diego more than 33...

  (February 02, 2012)

  See photos
• 

  Fox making a new move for the Hispanic Market

  If you thought that in the United States we already had too many Spanish-language television networks catering to the U.S Hispanic market, you’re wrong. ...

  (February 01, 2012)

  See photos
• 

  Creating Policy for Immigrants rather than Immigration

  The 2010 U.S. Census revealed unique data on the Hispanic population, and one thing it revealed was that, for the first time, growth in...

  (January 31, 2012)

  See photos
• 

  2012 Elections and the Latino Electorate: Focus Florida

  While it is clear that the Latino vote will be important in the 2012 elections, of immediate importance is the Republican battle raging for...

  (January 30, 2012)

  See photos
• 

  McDonald’s Twitter Mishap

  Throughout the past couple of years Twitter has seen a huge increase in popularity; in fact, it would be rare not to find a...

  (January 27, 2012)

  See photos
• 

  Latin America Sees a Boom in Daily Deal Sites

  The discount sales market on the internet has reached a global level. It was started by the U.S. and has since spread throughout America,...

  (January 26, 2012)

  See photos
• 

  More Digital Ad Growth in 2012

  It looks like 2012 will see more growth in digital media spends.  In a recent study by eMarketer, online spending is estimated to grow...

  (January 25, 2012)

  See photos
• 

  Lies, Damn Lies and Industry Forecasts

  While revamping our corporate website, I am always looking for relevant research to include that supports the U.S. Hispanic and Latin American marketing efforts...

  (January 24, 2012)

  See photos
• 

  Advertisers: Please Use Your Better Judgement

  Advertisers who have wanted to create a little extra exposure for their product have often made sure that their products and ads are a...

  (January 23, 2012)

  See photos
• 

  Brand Advertising or Direct Response?

  When it comes to online marketing, advertisers will usually have one of two objectives: to either create brand awareness or to get a direct...

  (January 20, 2012)

  See photos
• 

  Google Search Goes Social

  Google recently announced on its blog that it will change its search algorithm. Calling the change, “Search, plus your world”, search results will incorporate...

  (January 19, 2012)

  See photos
• 

  How Digital Vendors can use Facebook in 2012

  Facebook continues being the most popular platform for digital vendors and the best formula for achieving the best results in the objective of selling...

  (January 19, 2012)

  See photos
• 

  2012 is the year for mobile and Video Advertising

  Though 2011 was a good year for Mobile and Video advertising, 2012 is expected to be an even better year in terms of money...

  (January 17, 2012)

  See photos
• 

  Top Countries in Latin America for Doing Business

  Each year the World Bank’s International Finance Corporation ranks the world economies on their openness of doing business.  Called the Ease of Doing Business...

  (January 16, 2012)

  See photos
• 

  Internet Censorship and Online Piracy

  As someone who works in the digital media world, I am aware of how big the internet has gotten. In the U.S. alone, close...

  (January 10, 2012)

  See photos
• 

  Giving Food a Latino Flavor

  Food and beverage companies are testing the waters by adding Latin flavors to their traditional products.  In January 2012, Cheerios releases its new Dulce...

  (January 09, 2012)

  See photos
• 

  Social Media Trends for 2012

  Social media and the web has become a major part of our lives over the last decade and continues to grow ever more important...

  (January 06, 2012)

  See photos
• 

  Latin America: The Other Side of the Coin

  In an interesting article entitled Latin America: Growth, Stability and Inequalities: Lessons for the US and EU, the author talks about the new relationship...

  (January 05, 2012)

  See photos
• 

  Mobile Advertising on the Rise in 2012

  Now that 2011 is over we need to focus on how to spend our marketing budgets; in 2012 mobile marketing will be big, due...

  (January 04, 2012)

  See photos