Marketing

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  Mexico, The Place You Thought You Knew

  The Mexico Tourism Board has initiated an ad campaign in the United States and Canada to... (September 01, 2010)

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  Retargeting Ads: If the Shoe Fits, It Only Follows That … It May Follow

  People may be growing somewhat accustomed to being tracked online and shown ads for products... (September 01, 2010)

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  S.F. Federal Reserve: Immigrants Good for Economy

  Giovanni Peri, a researcher at the San Francisco Federal Reserve Bank, recently published a study... (August 31, 2010)

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  Marketers as Content Providers to the Hispanic Community

  In the battle for the hearts and minds of the Hispanic market, the CPG (consumer... (August 30, 2010)

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  New York’s newsstands: the new home of digital advertising

  The Spanish company FCC, through its subsidiary Cemusa, has proposed changing the image of New York, though... (August 26, 2010)

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  That Illogical, Weird Summer Doldrums Business Cycle

  It used to make sense. Back in the “old days”, it was somewhat accepted that... (August 25, 2010)

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  Jonrón: Major League Baseball and the Hispanic Market

  On the heels of the tremendous focus of advertisers reaching out to the Hispanic market... (August 24, 2010)

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  The Influential Twitterers

  According to a recent study by Exact Target, those who use Twitter are the most influential internet... (August 18, 2010)

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  The Company You Keep (Tabs On): Social media’s reach

  Social networking is rapidly becoming a key channel for customers to keep track of their... (August 17, 2010)

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  Immigration and gay rights battles waged in court

  While our focus is generally on the Hispanic market, there are various segments that are... (August 12, 2010)

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  Smart marketers adopting new targeting methods to meet new challenges

  With so many more new advertisers in the online space and with an increasing number... (August 09, 2010)

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  Ad Review: AT&T “Rethink Possible”

  Ad Medium: TV (national) and YouTube Brand: AT&T Overall Grade: A Quick Review: If you... (August 05, 2010)

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  Social networking attracts women more than men: ComScore

  According to a recent study by ComScore Inc., social networking sites reach a higher percentage... (August 04, 2010)

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  Winds of Change: Alcance reaches out to Mexico at IAB Conecta

  From banking scandals to ominous warnings of a double dip recession, there are always significant... (July 28, 2010)

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  Latinos: dueling purchase decisions…especially online

  Much is debated about the habits of the Hispanic consumer in the U.S.: whether or... (July 27, 2010)

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  Where Are Your Customers Spending Their Time?

  If your business or your clients aren’t reaching out for new customers online, there is... (July 26, 2010)

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  Ad investment increased 48% in Latin America

  Nielsen has just published a report showing that ad investment in Latin America increased 48%... (July 22, 2010)

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  Old Spice Guy: The Viral Ad Your Ad Could Smell Like

  Old Spice used to be known as a cologne that Grandpa would use- it was... (July 21, 2010)

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  Will Higher Postal Rates Cost Marketing Jobs?

  It was bound to happen again. And this will not likely be the last time... (July 19, 2010)

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  Seizing B2B Advertising Opportunities for Hispanic-Owned Businesses

  I recently came across a very interesting post in Media Post’s Engage Hispanic by Jose... (July 15, 2010)

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