The internet is about to see a big change come 2012, as ICANN (Internet Corporation for Assigned Names and Numbers) just gave the go for companies and organizations to create whatever generic top-level domains (TLDs) they want. What that means, is we´ll probably be seeing a lot less .com and lot more brand-name related...

With 2010 Census data demonstrating that nearly half of all Texans are now Latinos (48 percent),the National Association of Latino Elected and Appointed Officials (NALEO) released the schedule for a policy track focused on issues specific to the state of Texas during its 28th Annual Conference in San Antonio, TX. The three-day event, which...

In another recent article on our very own Reach Hispanic, we saw Sofia Vergara utilize the power of social media in her TV ad for Pepsi. Earlier this month, another display of social media´s power could be seen in the reaction to MillerCoors’ “Emboricuate” campaign. Protestors claim that the campaign, through a play on...

No one can say when Cuban markets will open up to American companies, but some people are preparing for such a situation with glee. Marketing to Cubans will present unique challenges, as this is a market that is unaccustomed to modern marketing. In a way, this presents both challenges and unique opportunities. Matthew Creamer...

If the Hispanic market is a priority for you, this event should be a must on 16 June, as you will learn, make connections, exchange ideas, do business and solidify your vision. The conference is meant to enhance knowledge in order to meet the demands of an increasingly mobile, fragmented and elusive target audience....

Joining in the ever increasing debate about which language to use in reaching out to the Hispanic community, is a recent article from Captura Group’s Lee Vann, which I think is worth sharing: Five Reasons for Using Spanish to REach Hispanics Online. While of course marketers should be reaching out in English and Spanish,...

The Hispanic marketing landscape can be an exciting environment in which to work. From a creative perspective, it offers seemingly endless new possibilities. The Spanish language alone opens up a whole new world of ‘play on words’ and ‘double entendres’ just waiting for the savvy advertiser, not to mention that in the US, the...

When it comes to beer, many marketers believe that the Hispanic market is up for grabs. Many Mexican-Americans purchase the beer brands that they know and love from their home country, such as Corona, Negra Modelo, Dos Equis, or Victoria, but it is also believed that these consumers could switch brand loyalty to cheaper...

If you´re thinking about advertising on Facebook, you´re definitely going to want to consider Hispanics into the equation. According to comScore, in just one year alone, from April 2010 to April 2011, Hispanic Facebook users grew 167 percent. When comparing it to the 21 percent non-Hispanic growth, what more really needs to be said?...

By now, most of the people even remotely interested in the U.S. Hispanic market can cite the fact that there are 50 million Hispanics in the U.S., as reported in the 2010 Census. However, those marketers who are fully committed to breaking down that market, continue to have new research related to everything from...