Marketing

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  Old Navy and the Power of the Telenovela

  Old Navy is incorporating the power of Telenovelas in a recent push to reach Hispanic consumers. “Estilos Robados” (Stolen Styles) is a 6 part...

  (November 28, 2011)

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  Black Friday 2011

  One more Black Friday- I only hear of this day every year after Thanksgiving since I have two younger sisters who always want to...

  (November 25, 2011)

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  Bienvenidos a Kansas

  The New York Times recently wrote about the uptick in the Hispanic population in rural Kansas. The article illustrates the new trend that was...

  (November 24, 2011)

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  Chilean Agency Claims Authorship of Benetton’s Idea

  The Benetton campaign UNHATE  has provoked a controversy throughout entire Chile, as the advertising agency La Firma claims authorship of the idea showing public...

  (November 23, 2011)

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  Lucha Libre grows in popularity in the U.S.

  The popularity of Lucha Libre in the U.S. is exploding. Having already won the loyalty of generations of Latino fans of all ages around...

  (November 22, 2011)

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  NASA Network Turned into Chat Room

  A Romanian hacker was accused by the authorities of his country and the United States of having illegally entered the informatics system of the...

  (November 21, 2011)

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  Influential Hispanics are growing in numbers at the workplace

  A word that gets thrown around a lot in business is diversity. Companies talk about how important it is to have a diverse workforce...

  (November 18, 2011)

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  Fighting Hate through Mass Media

  Benetton is provoking a controversy with a new commercial campaign promoting love  counteracting the hate culture. The campaign called “Unhate” shows different world leaders...

  (November 16, 2011)

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  Siri heralds the end of SEO

  Jeff Haden recently wrote in Inc magazine about a phenomenon that is obvious to anyone who has interacted with the new iPhone 4s, and...

  (November 15, 2011)

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  Airline Industry Advertising: What about multicultural?

  On a roughly 6 hour flight from Miami to San Francisco while returning from the ANA Multicultural Marketing Conference, there was plenty of time...

  (November 14, 2011)

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  Chilean Police: The most popular on Twitter

  We have talked several times about the importance of social networks in today’s virtual world, and it seems as the Chilean police has understood...

  (November 10, 2011)

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  Viruses on Mac Os X

  One of the big myths of computer science states that the operative system of Mac Os X does not have any kind of virus...

  (November 09, 2011)

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  The Hispanic Market no longer a Gamble

  I want to tell you a story that I read in a book by Dr.Paul McKenna (I Can Change Your Life in 7 Days)...

  (November 08, 2011)

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  Drive a VW Passat and learn Spanish

  Sometimes a very simple concept for a commercial results in a rewarding 30 second spot. The newest campaign from VW Passat features two men...

  (November 07, 2011)

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  Spanish Language TV Becoming More Bicultural

  Last week I was able to catch a portion of the Mexican Billboard Award show on Telemundo, and I came away with a few...

  (November 05, 2011)

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  Missing the Mark: 90% of Hispanic media budgets reach only 20% of the market

  A recent article from MediaPost showed new data concluding that 90% of Hispanic media budgets are reaching only about 20% of the Latino population,...

  (November 03, 2011)

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  The battle for World Cup Spanish-language broadcasting rights in the US

  All my life here in the United States I have watched the World Cup on Univision since I prefer listening in Spanish rather than...

  (November 02, 2011)

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  Chanclas, Novelas and Real Latino Culture

  I was impressed this week with how popular a post on my Facebook wall became; it seemed to resonate with American Latinos, Latin Americans,...

  (October 31, 2011)

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  Samsung will present a flexible and a transparent screen at CES 2012

  There are still 39 days to go until the CES (Consumer Electronics Show), the world’s largest consumer technology tradeshow, but there has come out...

  (October 27, 2011)

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  Growth of FDI in Latin America

  Yesterday, October 25th, the Economic Commission for Latin America and the Caribbean (Cepal) published a study showing the growth of the foreign direct investment...

  (October 26, 2011)

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