Marketing

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  Online advertising continues to skyrocket

  In the marketing world there always seems to be a lot of skepticism when it comes to new media. People feel that it’s too...

  (October 24, 2011)

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  Marketers as publishers: A webinar by Hispanicize

  On October 19th, I participated in a webinar (Web-based Seminar) presented by Hispanicize that offered an overview of how marketers can become content creators...

  (October 21, 2011)

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  Fiat pairs with Jennifer Lopez

  I haven’t reviewed an ad in this space for a long time, mostly because I simply haven’t seen any ads that featured Latino actors,...

  (October 20, 2011)

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  Holograms with 3-D images

  It’s not yet possible for a CEO to transmit a complete three-dimensional picture of himself to another place of the world, but researchers are...

  (October 18, 2011)

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  The Hispanic Vote in 2012

  The 2012 presidential election is more than a year away, but if you watch much television, read the paper or browse the web, then...

  (October 17, 2011)

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  Rugby World Cup 2011: Soccer is not the only sport in Latin America

  The countries of Latin America have long been known, among other things, for some of the world’s best soccer; but soccer is not the...

  (October 14, 2011)

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  Chilean youth online

  Internet users and online publicity are linked together entirely, and in some countries such as Chile, people spend a lot of their time online....

  (October 13, 2011)

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  Pollo Campero expands menu to attract more customers

  In order to appeal to a broader audience in the U.S., Pollo Campero, the popular Guatemalan fast food chain, is changing the restaurant  layout...

  (October 12, 2011)

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  Paying a price for false advertising

  We have all seen those late-night infomercials promoting some kind of product that will make you rich, slim or happy. Watching TV commercials, skimming...

  (October 11, 2011)

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  TV ad to Online pre-roll ad in 30 seconds

  In the digital media space, there is a constant barrage of “the next big thing,” or general statements about how “the click is dead.”...

  (October 10, 2011)

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  The world says goodbye to a technological great

  Steve Jobs was a genius, a true titan of the computer world. His name will be forever remembered in the history of the United...

  (October 07, 2011)

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  A small percentage of marketers target U.S. Hispanics through Facebook in Spanish

  An article in AdAge tells us that just 34 of 184 brands used Spanish Language Facebook Fan Pages. This is very surprising, because U.S....

  (October 06, 2011)

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  Autos of the future, it´s all in your mind

  You only have to think of what you want it to do, and the auto does it for you. This is Nissan´s working concept...

  (October 05, 2011)

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  Hispanic Heritage Month and Sports

  This past Sunday, I was watching Sunday Night Football on NBC and noticed that one of the featured sponsors/corporate sponsors was Telemundo. According to...

  (October 04, 2011)

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  Pitbull and Bud Light: A winning combo

  Ad Age recently described a new Bud Light ad campaign that will star Cuban-American singing sensation Pitbull (AKA Armando Perez). Pitbull has already been...

  (October 03, 2011)

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  Jarritos targets the U.S. general market

  The New York Times recently highlighted the efforts by Mexican soda brand Jarritos to penetrate the U.S. general market. The ad campaign, which is...

  (September 30, 2011)

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  The Intersection of Technology and Politics

  We understand that due to increased connective technology and online services use, telecommunications has managed to significantly penetrate our world, up to being present...

  (September 29, 2011)

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  FIFA announces a “marriage” between soccer and technology for 2012

  With almost three more years until the world´s most important sporting event, the 2014 World Cup in Brazil, FIFA —the “big kahuna” of soccer—...

  (September 27, 2011)

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  The importance of growing up bilingual

  Like many first-generation Hispanics I grew up in a bilingual household. I had the benefit of learning English at school and Spanish at home....

  (September 26, 2011)

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  Measuring Digital Media: What are the options?

  While catching up after a recent slough of business trips, I encountered our P.O. Box full of everything from payments (exciting), bills (not so...

  (September 22, 2011)

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