Marketing

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  Yahoo! Microsoft and AOL Form Ad Partnership

  The digital advertising world is an ever-changing one. The one question that has remained constant is, “How do we maximize our advertising revenue?” Publishers...

  (September 19, 2011)

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  National Hispanic Heritage Month

  From September 15th to October 15th, many public and private entities celebrate National Hispanic Heritage Month. The observation started in 1968 as Hispanic Heritage...

  (September 16, 2011)

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  The largest data centers in the world: engines of the internet

  Today, Data Centers make up an important part in how we live, with our need to be constantly updated with technology. Currently, most of...

  (September 15, 2011)

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  Do Salvadoreans in the United States remember their Independence from Spain?

  I have lived in the US for way too long, so much so that I hardly ever celebrate the independence of El Salvador, where...

  (September 14, 2011)

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  Marketing Star Power in Boxing

  Anyone who has known me for some time, knows that I really enjoy sports, and that there is one in particular that I enjoy...

  (September 13, 2011)

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  A healthy life starts with a good diet

  If we examine the world´s current food situation, we will see that while a large number of people lack food, those in developed countries...

  (September 12, 2011)

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  Branded Entertainment comes to telenovelas

  As savvy TV viewers find ways to avoid watching commercials (fast forwarding through them on DVR or watching programs online), marketers are continuing to...

  (September 09, 2011)

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  The battle between Apple and Google coming soon to your screens

  Apple could be creating a television that works from an iOS operating system with the ability to view digital content. In early July, AppleInsider...

  (September 06, 2011)

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  Casinos betting on Latino gamblers

  A recent article in The New York Times, shows that gambling on Latino patrons is paying off big time for casinos in Southern Nevada....

  (September 05, 2011)

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  HP Touchpad finally in high demand

  Back on July 1, HP released its much-anticipated TouchPad. The TouchPad was priced at $499 for the 16 GB version and $599 for the...

  (September 02, 2011)

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  Central American variants of the Spanish language

  Spanish has many ways of being expressed, in which typical phrases in a region or idioms related to a certain country develop, as is...

  (August 31, 2011)

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  The American (Hispanic) Dream

  Many people living in this country have heard about the “American Dream,” which consists of being able to get an education, get married and...

  (August 30, 2011)

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  Will Apple miss Steve Jobs as its CEO?

  In my opinion, I believe Apple will have a hard time finding a successor for Steve Jobs.  Jobs has not only helped the company...

  (August 29, 2011)

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  Surge in Hispanic college attendance: Pew Hispanic

  From 2009 to 2010, the number of Hispanic young adults enrolled in college grew by 349,000, compared with an increase of 88,000 young blacks...

  (August 26, 2011)

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  Keeping it in the family

  In general the ‘Hispanic Family’ is described as follows: “Traditionally, the Hispanic family is a close-knit group and the most important social unit. The...

  (August 24, 2011)

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  The benefits of Latino Networking

  A good friend of mine recently invited me to attend a networking event in San Jose, CA hosted by LAM (Latinos A Morir), held...

  (August 23, 2011)

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  Sensitivity and the Hispanic Market

  We’ve written in Reach Hispanic recently about poorly-executed marketing efforts towards Latinas. Summer’s Eve decided to target Latinas and failed, which I wrote was...

  (August 22, 2011)

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  Hispanics more likely to use video-sharing sites

  A recent Pew Research Center’s Internet & American Life Project study shows that non-white adult internet users have higher rates of accessing video-sharing sites....

  (August 19, 2011)

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  Mexico wants YOU

  In their self-appointed “year of tourism,” Mexico is making great efforts to encourage travel to the country during this coming 2011-2012 winter season. In...

  (August 18, 2011)

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  Is Facebook the Web’s New Nielsen Family?

  Fast Company recently reported on Nielsen’s partnership with Facebook to provide more targeted measurements for online advertising. Just as we currently speak of Nielsen...

  (August 17, 2011)

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