Marketing

• 

  Spanish SEM Lessons from CNN Español

  I just had the pleasure of participating in a webinar hosted by Lionbridge entitled, “Spanish SEM Lessons from CNN Español” (SEM – Search Engine...

  (July 18, 2011)

  See photos
• 

  Hispanics´ voice undetermined

  A recent Hispanic News article by Monica Davey makes a really good point: Here we all are talking about this grand Hispanic population surge...

  (July 15, 2011)

  See photos
• 

  Coming soon to a Latin American country near you

  Though many in the US are angry about Netflix´s recent hike in prices, Latin Americans are happy to have just been notified that the...

  (July 14, 2011)

  See photos
• 

  Following the AD Dollars

  Among the top advertising publications that I look forward to is, of course, the weekly arrival of Advertising Age, as well as its online...

  (July 13, 2011)

  See photos
• 

  Hispanics: On the Internet, Social media and Smartphones

  A contact of mine recently sent me an article on one of the interesting paradoxes in Hispanic marketing. While watching the Copa de Oro...

  (July 12, 2011)

  See photos
• 

  MLB All-Star Game will not be boycotted

  On July 12, Major League Baseball turns to Chase Field in Phoenix, Arizona for its annual All-Star Game. What is significant is that many...

  (July 11, 2011)

  See photos
• 

  More Hispanics Identify as Native American

  A recent article in The Sarasota Herald Tribune caught my attention and provided new insight on the 2010 U.S. Census. Geoffrey Decker writes in...

  (July 08, 2011)

  See photos
• 

  Coca Cola – Reaching Latinos through soccer

    Coca Cola is the largest beverage company in the world and the most valuable brand. Coca Cola has realized that reaching Latinos either...

  (July 07, 2011)

  See photos
• 

  Insurance and Pharma clicks impress with conversion performance

  Social media may be the “rage of the age” for marketers in some industries, but email is still the preferred choice when it comes...

  (July 06, 2011)

  See photos
• 

  A cookie-cutter marketing approach towards Hispanics does not work

  I find interesting that even though I was born in the United States, I sometimes receive Spanish-language direct mail. Sometimes a Spanish-speaking representative from...

  (July 05, 2011)

  See photos
• 

  AdWeek Profiles the Movers and Shakers of Latin Media

  John Consoli recently wrote in AdWeek about the principal players in the Latino media universe in the U.S. The list of executives profiled include...

  (July 04, 2011)

  See photos
• 

  Big changes in the Big Hispanic media players

  Two of the biggest players in the Hispanic media world are going through big changes. Univision Communications Inc.’s chief executive, Joe Uva, who guided...

  (July 01, 2011)

  See photos
• 

  Nuevo Hispania – The new general market

  You may wonder what Nuevo Hispania means. According to the article Nuevo Hispania by Jon Garrido, it is a substantial segment of the United...

  (June 30, 2011)

  See photos
• 

  Young Latinos want to see themselves reflected in the media

  Erik Sass recently wrote in Media Post about the results of a survey of young Latinos, ages 14-34, conducted by Motivo Insights and the...

  (June 29, 2011)

  See photos
• 

  Mobile ad spending to grow by a HUGE margin by 2015

  Mobile advertising revenue in the U.S. is forecast to increase more than four times, from $790 million recorded in 2010, to more than $4...

  (June 28, 2011)

  See photos
• 

  More Puerto Ricans in the U.S. than in Puerto Rico

  According to the 2010 Census and data in the latest Pew Hispanic Report,  there were 3.7 million people living in Puerto Rico, while in...

  (June 24, 2011)

  See photos
• 

  Food and beverage companies see value in reaching Hispanics

  On any given weekend, you can take a stroll through a neighborhood park and many times you will see a Hispanic family celebrating a...

  (June 24, 2011)

  See photos
• 

  .AlcanceMGisAwesome

  The internet is about to see a big change come 2012, as ICANN (Internet Corporation for Assigned Names and Numbers) just gave the go...

  (June 23, 2011)

  See photos
• 

  NALEO looks at the boost in Texas’ Latino population

  With 2010 Census data demonstrating that nearly half of all Texans are now Latinos (48 percent),the National Association of Latino Elected and Appointed Officials...

  (June 22, 2011)

  See photos
• 

  The dangers of Hispanic marketing, Cont’d: The power of Social Media

  In another recent article on our very own Reach Hispanic, we saw Sofia Vergara utilize the power of social media in her TV ad...

  (June 21, 2011)

  See photos