At first I didn’t realize the importance of advertising during the Super Bowl; I knew that advertising during the Super Bowl was a great idea due to the immense number of people who watch it, but I was not aware of the specifics.  A survey from BIG insight asked consumers their opinions about the...

Businessmen and women from all over the world have always focused on emerging markets with high possibilities for profit, and it seems that Central America has captured the attention of many of them. The investigators and specialists of the Economic Commission of Latin America (CEPAL) has also been observing this wave of investment in...

In the past, marketers would do market research on the effectiveness of an ad campaign after it had run, but with the growing popularity of social media, we can track the popularity and sentiment related to certain ads in real time. The social TV analytics company Bluefin Labs crunched the numbers and found interesting...

Many Hispanics in the US seek to find media and entertainment that resonates with their cultural experience. However, many of the programs on the major networks do not focus on what it’s like to be an American-born Hispanic. Most shows on Univison and Telemundo also fail to capture the attention of that demographic. Beginning...

According to the 2010 Census data for Connecticut, the state is now home to a population of 3,574,097, and 13% of those residents are of Hispanic or Latino origin. Connnecticut has had a bumpy road in dealing with its growing Hispanic population, as seen by some recent events. The FBI recently conducted an investigation...

Toshiba Tec and Motorola are collaborating to promote the use of the concept “mobile-assisted shopping” in the in the large-scale distribution sector as supermarkets and big specialized commerce. Both companies point out that this formula increases the satisfaction of the client and develops  new fidelizaotion systems, promotional strategies, and cross-selling, which will recuperate in...

If you thought that Hispanics only watch futbol (soccer), you are wrong. According to an article in La Prensa San Diego more than 33 million Hispanics have watched professional football so far this season, making it the most-watched NFL season among Latinos.  We’ve previously written about Hispanic viewership of the Super Bowl. As a...

If you thought that in the United States we already had too many Spanish-language television networks catering to the U.S Hispanic market, you’re wrong.  The latest news is that Fox International Channels (FIC) and the RCN Television Group will join powers and will launch a new Spanish-language network called MUNDOFOX LINK.  The network is...

The 2010 U.S. Census revealed unique data on the Hispanic population, and one thing it revealed was that, for the first time, growth in the Hispanic population came not from immigration, but from births. This has hopefully made many realize that a large part of the Hispanic community is bilingual and bicultural. Professor Dowell...

While it is clear that the Latino vote will be important in the 2012 elections, of immediate importance is the Republican battle raging for the Florida Caucus Tuesday January 31, 2012: an election for registered Republicans in the state that will be important for the GOP nomination to run for President of the United...