Sports marketing

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Welcome Back NBA

As a fan of the NBA, I am sure glad that they are back to playing basketball again. I have always been intrigued by...
(December 12, 2011)

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The battle for World Cup Spanish-language broadcasting rights in the US

All my life here in the United States I have watched the World Cup on Univision since I prefer listening in Spanish rather than...
(November 02, 2011)

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Rugby World Cup 2011: Soccer is not the only sport in Latin America

The countries of Latin America have long been known, among other things, for some of the world’s best soccer; but soccer is not the...
(October 14, 2011)

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Hispanic Heritage Month and Sports

This past Sunday, I was watching Sunday Night Football on NBC and noticed that one of the featured sponsors/corporate sponsors was Telemundo. According to...
(October 04, 2011)

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FIFA announces a “marriage” between soccer and technology for 2012

With almost three more years until the world´s most important sporting event, the 2014 World Cup in Brazil, FIFA —the “big kahuna” of soccer—...
(September 27, 2011)

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Marketing Star Power in Boxing

Anyone who has known me for some time, knows that I really enjoy sports, and that there is one in particular that I enjoy...
(September 13, 2011)

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What if the World Cup were played in Arizona in 2018?

I recently found the article “2018 World Cup in Arizona can Unify and Heal Arizona and Rest of America,” which I thought was very...
(July 28, 2011)

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MLB All-Star Game will not be boycotted

On July 12, Major League Baseball turns to Chase Field in Phoenix, Arizona for its annual All-Star Game. What is significant is that many...
(July 11, 2011)

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Coca Cola – Reaching Latinos through soccer

Coca Cola is the largest beverage company in the world and the most valuable brand. Coca Cola has realized that reaching Latinos either...
(July 07, 2011)

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Are we about to witness the future of US soccer?

This Saturday, the US Men’s National soccer team takes on the defending World Cup champions, Spain, on their home turf in Foxboro, MA. This...
(June 02, 2011)

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Latinos: dominating soccer in the United States

The MLS, or Major League Soccer, is the United States’ professional soccer league, and is composed of 18 teams, 16 of which are in...
(May 19, 2011)

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Soccer is not just a sport!

This month, April 2011, has been one of the most intense and fun months of my life. In this period, I have lived to...
(April 29, 2011)

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Barça, Facebook´s most popular soccer team

When it comes to social media networks, Barça reigns. The Spanish team, with Argentinean star Lionel Messi, has recently launched a campaign to see...
(February 16, 2011)

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Rafa Nadal, New Face of Armani

According to the Italian sports publication La Gazzetta dello Sport, Rafael Nadal, the number one ranked tennis player in the ATP, will be the...
(December 13, 2010)

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FIFA announces 2018 and 2022 World Cup host nations

Breaking News: In an announcement held in Zurich Switzerland this morning, FIFA President Sepp Blatter announced today that Russia will be the host country...
(December 02, 2010)

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Hispanic Market and the 2010 World Series

In honor of the 2010 World Series between the San Francisco Giants and the Texas Rangers, and prompted by a San Francisco Examiner article...
(November 01, 2010)

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BBVA expands its sponsorship of the Spanish Football League

Spanish bank BBVA, the main sponsor of the LFP (the Spanish Football League) has expanded its sponsorship agreement of Spanish football until 2013. Thus, the...
(October 11, 2010)

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Spanish Bank BBVA Now the Official Bank of the N.B.A.

Spanish bank BBVA will be the official bank of the NBA in the United States, Spain and Puerto Rico for the next four years....
(September 22, 2010)

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Male Sports Fans Are Caught In the Web When It Comes To Viewing

Clearly, men and women differ widely on a whole host of subjects. Sports are no exception. It might be argued that men are fundamentally...
(September 16, 2010)

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Jonrón: Major League Baseball and the Hispanic Market

On the heels of the tremendous focus of advertisers reaching out to the Hispanic market during the World Cup, I found myself in Phoenix (on...
(August 24, 2010)

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