On July 12, Major League Baseball turns to Chase Field in Phoenix, Arizona for its annual All-Star Game. What is significant is that many of the game’s best players are Latino, 27 percent to be exact. At the time of the controversial SB 1070 bill passing in Arizona, many MLB players and managers expressed...

  Coca Cola is the largest beverage company in the world and the most valuable brand. Coca Cola has realized that reaching Latinos either in the United States or in Latin America is one of the best ways to sell their beverages. Every year since the 1980s, Coca Cola has built part of their...

This Saturday, the US Men’s National soccer team takes on the defending World Cup champions, Spain, on their home turf in Foxboro, MA. This is a rematch of the stunning upset that the US came away with two years ago in South Africa, during the of the Confederations Cup´s semi-finals. At that time, Spain...

The MLS, or Major League Soccer, is the United States’ professional soccer league, and is composed of 18 teams, 16 of which are in the US and two in Canada. In the MLS, many Latino players—from Mexico, El Salvador, Guatemala, etc.—have been asked to play for their athletic skills, competing for a place among...

This month, April 2011, has been one of the most intense and fun months of my life. In this period, I have lived to see some of the best soccer games in Europe. I have seen great teams like Manchester United, where the young Mexican striker Javier “Chicharito” Hernandez plays, and two of the...

When it comes to social media networks, Barça reigns. The Spanish team, with Argentinean star Lionel Messi, has recently launched a campaign to see how many Facebook fans they can get. The goal was ten million fans under the team´s launch of “We´re looking l 10,” starring Messi. And up to now? Barça has...

According to the Italian sports publication La Gazzetta dello Sport, Rafael Nadal, the number one ranked tennis player in the ATP, will be the new face of Armani for their Spring-Summer 2011 line of underwear and jeans. Rafa has already commented on his Facebook page that he has been posing in Mallorca for the...

Breaking News: In an announcement held in Zurich Switzerland this morning, FIFA President Sepp Blatter announced today that Russia will be the host country for the 2018 World Cup and Qatar will be hosting the 2022 World Cup. Congratulations goes out to both of these countries, as their bids were selected from a group...

In honor of the 2010 World Series between the San Francisco Giants and the Texas Rangers, and prompted by a San Francisco Examiner article this morning “From Cepeda to Uribe Latin Love shines in SF” , I was thinking about how the teams and cities break down in their “Hispanicity.” First of all I...

Spanish bank BBVA, the main sponsor of the LFP (the Spanish Football League) has expanded its sponsorship agreement of Spanish football until 2013. Thus, the existing contract that was signed by both parties in June of 2008 will be extended for another two years, which would have expired at the end of the current season....