The Pew Hispanic Center always produces stellar data analyses, and they recently published another: Wealth Gaps Rise to Record Highs Between Whites, Blacks, Hispanics. They used data collected from the Survey of Income and Program Participation (SIPP) in 2009, an economic questionnaire distributed periodically to tens of thousands of households in the U.S. Census...

It is that time of year when Advertising Age releases its annual guide to the Hispanic market. The 2011 Hispanic Fact Pack not only updates the information that has been put forth each year, but also showcases a new digital format. Just in case you are new to the Hispanic Fact Pack, here are...

Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. According to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, this new trend is especially evident among the largest of all Hispanic groups: Mexican-Americans. In the decade from 2000 to 2010, the...

Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. According to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, this new trend is especially evident among the largest of all Hispanic groups: Mexican-Americans. For additional information, click on the image.

Among the top advertising publications that I look forward to is, of course, the weekly arrival of Advertising Age, as well as its online counterpart whenever the urge arises to catch up on the latest advertising news. One of the June editions featured the listing of 100 Leading National Advertisers, detailing the spending habits...

How does the U.S. Puerto Rican population stack up?  According to the Pew Hispanic Center fact sheet, Hispanics of Puerto Rican Origin in the United States, 2009, there are some interesting attributes to the Puerto Rican population in the U.S. For additional information, click on the image.

A very interesting part of the report relates to Metropolitan Area Diversity, where “even though almost two thirds of all Hispanics nationwide are of Mexican origin, in many of the nation’s metropolitan areas Mexicans are not the largest Hispanic-origin group.” One such group cited is the Salvadorans in the Washington D.C metropolitan area, where...

The following are five likely Census 2010 headlines based on demographic trends as explained by Mebrulin Francisco, Senior Research Analyst of Mediaedge at Portada’s Fourth Annual Hispanic Digital and Print Media Conference. The presentation is based on data by the U.S. Census and the American Community Survey. To access the PDF document, click on...

In a time of economic hardship for many in the US, The National Cattlemen’s Beef Association (NCBA) is doing a good job educating their distributors about new trends, including publishing an article on their website: “Hispanic buying power will impact your bottom line”. The article has many powerful statistics like, “the Hispanic population is...

How does the sizeable Hispanic market translate to dollars and cents for beef retailers? Studies have shown that Latinos are the main source of growth for the grocery industry. Hispanics shop at grocery stores about 26 times a month — triple the average of the general population. With Hispanics in your store almost daily,...