ComScore, Inc., a leader in measuring the digital world, released data from the Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high.

The study, by Richard Fry, also notes that Hispanics in college are outnumbering their peers for the first time, although young black college enrollment has also surged in recent years- from 32 percent of all 18-24 year-old blacks in 2008 to 38 percent in 2010. And what I found most surprising is that while...

Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. According to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, this new trend is especially evident among the largest of all Hispanic groups: Mexican-Americans. For additional information, click on the image.

How does the U.S. Puerto Rican population stack up?  According to the Pew Hispanic Center fact sheet, Hispanics of Puerto Rican Origin in the United States, 2009, there are some interesting attributes to the Puerto Rican population in the U.S. For additional information, click on the image.

A very interesting part of the report relates to Metropolitan Area Diversity, where “even though almost two thirds of all Hispanics nationwide are of Mexican origin, in many of the nation’s metropolitan areas Mexicans are not the largest Hispanic-origin group.” One such group cited is the Salvadorans in the Washington D.C metropolitan area, where...

The following are five likely Census 2010 headlines based on demographic trends as explained by Mebrulin Francisco, Senior Research Analyst of Mediaedge at Portada’s Fourth Annual Hispanic Digital and Print Media Conference. The presentation is based on data by the U.S. Census and the American Community Survey. To access the PDF document, click on...

How does the sizeable Hispanic market translate to dollars and cents for beef retailers? Studies have shown that Latinos are the main source of growth for the grocery industry. Hispanics shop at grocery stores about 26 times a month — triple the average of the general population. With Hispanics in your store almost daily,...

  According to the Census Bureau, 50.5 million Hispanics were counted by the 2010 Census, which is 16.3% of the nation’s population. However, less than 7% of voters in the mid-term elections were latino.

The report concluded that information generally flows in two steps, stating, “almost half the information that originates from the media passes to the masses indirectly via a diffuse intermediate layer of opinion leaders, who although classified as ordinary users, are more connected and more exposed to the media than their followers.”  

According to a study, business done face to face is the best approach to inspire confidence and build human relationships.