Facebook continues being the most popular platform for digital vendors and the best formula for achieving the best results in the objective of selling proMagic formulas a frequently searched for, which in reality, don’t exist. The experienced digital vendors have commented on the tools that they consider to be the most useful in the...

Though 2011 was a good year for Mobile and Video advertising, 2012 is expected to be an even better year in terms of money spent.  According to a Mediapost  article, online video ad spending should jump 40% in 2012 to reach $3.1 billion. Emarketer states that the dominant video formats for 2012 will be...

As someone who works in the digital media world, I am aware of how big the internet has gotten. In the U.S. alone, close to 80% of the population is on the web. In fact, 27% of the world’s population is online. These are incredible statistics, considering that back in 1995 less than 10%...

Social media and the web has become a major part of our lives over the last decade and continues to grow ever more important as it is being incorporated into daily life and business. While companies are using the digital world to their advantage, catering to the ever-connected masses of social network users, personal...

Now that 2011 is over we need to focus on how to spend our marketing budgets; in 2012 mobile marketing will be big, due to an increase in smart phones/androids. In past years we have learned that consumers have started to rely on their mobile devices more and more to search, read, get directions,...

After writing about the top videos of 2010 on YouTube, I became more fascinated than ever with what makes a video go viral. Why were videos featuring Harry Potter and Twilight less popular than a local news video featuring a flamboyant young African-American man? It seems that video-virality is one part alchemy and a...

The speed with in which new technologies are developed and with which young people are able to adapt to them creates a knowledge gap between parents and their children. The difference between the “Digital Native“ generation and those that had to learn to use informational tools as adults is constantly becoming more apparent.  There...

Hulu has recently reached agreements with 11 new Spanish-language partners, in addition to its major content partnership with Univision. Janko Roettgers writes in GigaOm about why Hulu would aggressively pursue the U.S. Hispanic market Hulu Plus subscribers will be able to access entire current seasons of primetime shows from existing partners Univision, Galavision and...

Appearing at the International Book Fair in Guadalajara, former governor of the State of Mexico and PRI party candidate for the Mexican Presidency Enrique Peña Nieto, was prepared to speak about his new book. What he was not prepared to discuss were three books that had impacted him. The candidate’s rambling answer to the...

How many times have we wished for an “I don’t like”-button on Facebook? It seems like the social network is being reorganized and the above mentioned button will shortly be introduced on some of the sites to test people’s reaction, which I personally think means a big evolution for the network which will be...