27 Feb 2012 - 00:00
Designed to illustrate to C-Level and Senior Marketers:
• How to acquire buy-in to create, expand via new allocation, or re-define a dedicated Hispanic Advertising & Marketing division
• Create a culturally relevant marketing plan
• How to cater to acculturation as oppose to assimilation
• How to leverage a balance between both traditional and emerging marketing methods, market research, and segmentation
2012 Advisory Board Members are inclusive of:
-
Dawn Lee Williamson
Vice President of Sales & Marketing
CNN -
Adrian Fueyo
Director of Integrated Digital Marketing
NBC Universal / Telemundo -
Juan Penso
Director of Hispanic Direct Response
Comcast -
Santa Brito
Senior Manager of Consumer Marketing
ESPN Deportes -
Maribel Viteri
Regional Marketing Director of Latin America
Molson Coors -
Lili Gil
Hispanic Market Expert,Media Contributor,CoFounder
XL Alliance
More Information http://www.ushispanicmarketingsummit.com/
Address: Miami



