According to Roberto Orci “Hispanics of every segment are growing at a faster rate than the general market… you would rightly conclude that Hispanics are a big part of the mobile market today and tomorrow.’’ Mobile devices are ubiquitous, particularly with Hispanics. Companies that do not have a well-defined Hispanic mobile strategy are destined to lose out on the most brand-cognizant and more importantly ‘’connected’’ U.S. demographic.
As more Hispanics embrace mobile technologies, they will also spur demand for innovative content, new media, and advertising to meet their diverse set tastes and preferences. The metric for success to a Hispanic mobile advertising campaign ‘’done right’’ will not be measured by followers and likes, but by brands that monitor the meaningful pulse of their culture and technology adoption. It’s clear that Hispanics will play a key role in defining the convergence of our digital and offline worlds.
Top 3 Major findings among Hispanics according to Zpryme research
- When it comes to mobile device brand loyalty, only a small percentage (12.3%) said they would not change mobile device brands for any reason.
- Although 27.4% said they currently used an Android smartphone, 31.3% said their next smartphone purchase would be an iPhone. Only 9.6% said their next smartphone purchase would be an Android.
- Six out of ten (63.4%) spent at least three hours per day on the internet, while four out of ten (41.0%) spent at least three hours per day on their mobile phone.
The breakdown of the above findings
- Device Used to Connect to the Internet
For the type of internet connection, the sample reported: laptop most often (70.7%), followed by desktop PC (59.1%), smartphone (41.3%), and tablet (18.7%).
- Smartphone Type
When asked what type of smartphone they have, respondents said Android (27.4%), Apple (20.9%), and Blackberry (7.4%).
- Next Mobile Phone to Purchase
A last question asked what type of cell phone their next one would be. The Apple iPhone was the most popular choice by far at 31.3%, indicating their next phone would be an iPhone.
- Mobile Device Ownership
The types of mobile devices Hispanics currently own were: laptop (69.7%), smartphone (51.5%), iPod (41.8%), tablet (18.8%), netbook (14.1%), and e-reader (11.1%). Another 11.1% of the sample said they didn’t own a mobile device.
- Mobile Device Likely to Purchase
Over the next 6 months, 24.1% Hispanics indicated they were most likely to purchase smartphones, 21.1% for laptops, 18.1% for tablets, 17.3% for iPods, 11.6% for E-reader and 10.6% will purchase Netbook.
- Time Spent on Mobile Phone
Four of ten (41.0%) spent at least three hours per day on their phone. 28.9% spent less than one hour on their phones, 30.1% spent 1-2 hours of phone using their phones, 25.3% spent 3-5 hours , 8.4% spent 6-8 hours and 7.3% spent over 8 hours on their phones on a daily basis.
So therefore from the information above one could deduce that Hispanic people will be hitting iphone market very soon but network provider should not expect the majority of them to be always online.
PD: Considerate to read our article about how to get a mobile service for free.