Posts Tagged ‘2010’

For myself and most of the people I know, 2010 offers a plethora of top level sporting options.  Whether they are the annual events such as the Super Bowl, March Madness, Stanley Cup Playoffs and World Series or the upcoming Winter Olympics and World Cup,  this year is going to require numerous hours in front of the television with some frosty malted beverages.

While this is exciting for sports fans in a year of economically squeezed ad budgets, event organizers and their sales teams are scrambling to maximize their ad revenue.  Some larger sponsors such as McDonald’s, Visa, and Coca-Cola are high level participants in both the Olympics and the World Cup. However, it will take more than that to make the games a success for NBC.

The world economy, location, and weather are just among some of the challenges facing the event organizers this year.  For marketers, stretching budgets for traditional large markets such as the United States, or emerging powerhouses such as Brazil or China, is quite a bit easier than for markets not considered to be as powerful such as Canada and South Africa.  Additionally, the fact that both events are occurring in the same year means that many sponsors who would like to participate in both will be forced to choose.

More about the advertisers participating can be found in this article from Advertising Age.  Otherwise for all of us spectators it is going to be a very exciting year.  Go USA!

It has arrived, the much anticipated year 2010.  Everyone has their opinions about 2009 and while most of you have some left over projects, reports, or other cleanup items this is the yearly “clean slate” that we all anticipate.

The gyms are full of those working off the Holiday feasts as well as those starting anew their resolution to hit the gym more often.  Here is a quick guide that I came across that will help you keep those resolutions.  My favorite happens to be #4 on the list; Be Specific.  As a business owner and manager I see this all too often in both personal and business life, such statements as “I need to make more calls” or “I need to plan better” really have little or no way to know if you have actually improved.  A statement such as I will set 15 appointments this week, or our site will reach 20,000 page views this month is very measurable.

Another key point from the list is the third of being realistic.  While you may want your website to reach one million page views this month, if you only have one thousand currently you are setting yourself up for failure.  Look at what you are doing and start with steps, maybe a 10% improvement each quarter.  Obviously if you surpass the goal it is a positive thing and of course your future goals can be adjusted.

Personally I have an initial list of goals and one of those is to update this site 5 times per week, so feel free to harass us if we do not achieve this goal.  To each of you we wish you the best for 2010 and of course good luck with those resolutions.