In the marketing world there always seems to be a lot of skepticism when it comes to new media. People feel that it’s too...

  Coca Cola is the largest beverage company in the world and the most valuable brand. Coca Cola has realized that reaching Latinos either...

The world of advertising is constantly changing. As more and more channels are competing for the advertising dollar, this industry has become increasingly competitive....

Personally, as a US Hispanic/Latino—which ever you prefer—I enjoy being on my laptop surfing the web for many different reasons: reading my news, getting...

The good news is that holiday spending was up in December. The bad news is that the specter of online sales tax looms in...

I recently received a copy of a new book, “Latino Link: Building Brands Online with Hispanic Communities and Content” by Joe Kutchera.  While admittedly...

Guide to Gmail’s new inbox feature

People may be growing somewhat accustomed to being tracked online and shown ads for products similar to others they have shown interest in. At...

The online world, which has reinvented the marcom mix to consumers and between businesses (B2B), has also awoken a very interesting phenomenon in social...

The Spanish company FCC, through its subsidiary Cemusa, has proposed changing the image of New York, though only for a short while. Beginning in September, the...