Reach Hispanic » effective ads http://www.reachhispanic.com Hispanic Marketing News, Information and Research Tue, 07 Feb 2012 16:35:22 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The effectiveness of understated TV ads http://www.reachhispanic.com/2010/02/03/the-effectiveness-of-understated-tv-ads/ http://www.reachhispanic.com/2010/02/03/the-effectiveness-of-understated-tv-ads/#comments Wed, 03 Feb 2010 20:10:01 +0000 sayoob http://www.reachhispanic.com/?p=241
The TV ads are becoming more effective

The TV ads are becoming more effective

Slate has an interesting article this week analyzing why certain understated TV ads may be effective. It looks at commercials that either have no dialogue or very little dialogue, so that the only sounds heard are ambient noise. This goes against the common thinking that the more whistles and bells in an ad, the better, especially in a media environment where people are fast forwarding through commercials with their Tivos and multitasking while watching TV (surfing the net or texting).  In order to compete in this environment, the thinking goes, you get people’s attention by turning the volume down. It would be very interesting to see not only if this theory bears fruit for television commercials, but in the online realm as well. Can digital ads be more effective if they turn down the volume and are less image-heavy? This certainly remains to be seen.

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