Posts Tagged ‘focus on the family’

For football fans everywhere, especially in Indiana and Louisiana, Super Bowl XLIV represents a contest between two great teams and 3 hours or more of riveting football action.  For non-football fans, the Super Bowl is still something to look forward to.  Some people go to the bathroom during the game and stay glued to the TV set to see the most original, most outrageous, funniest, and yes, the most expensive commercials of the year.  The Super Bowl is a chance for lesser known companies to get the word out and drive traffic to a site (witness the success of GoDaddy.com), as well as a chance for established brands like Budweiser and Doritos to wow audiences each year with new, humorous ads.

It is because of the Super Bowl tradition of raucous, funny ads that I cringe at the prospect of Tim Tebow’s ad for Focus on the Family.  I strongly support anyone exercising their First Amendment right to free speech, and from what I understand, the commercial will be about the Tebow family’s very personal pro-life beliefs.  I respect their beliefs, but I think that the airing of such personal and potentially contentious views during what is normally a fun-filled afternoon of chips, beer, football, and funny, original advertising is simply not being done in the right context.  Leave the controversy off the field, and let everyone enjoy a (relatively) controversy-free Super Bowl Sunday.

What do you think?