When I arrived at my hotel on one of those long road trips, I took advantage of the free USA Today available at check-in.  While...

Every day I find myself in situations where I meet Latinas and don’t know whether to talk to them in Spanish or “en inglés”....

While our focus is generally on the Hispanic market, there are various segments that are represented by the “multicultural” label.  This includes advertisers, publishers...

Ad Medium: TV (national) and YouTube Brand: AT&T Overall Grade: A Quick Review: If you ever feel like losing your faith in the goodness...

From banking scandals to ominous warnings of a double dip recession, there are always significant events floating around in the news.  While each person...

Each year there are numerous informational and networking conferences focused on the Hispanic and multi-cultural markets, and the challenge for every company with a...

A recent Sophia Mind ™ report and study showed that Latinas in the U.S., Mexico, Argentina and Brazil rely heavily upon their social sites for...

When it comes to U.S. Hispanic marketing, it’s no secret that more and more dollars are migrating from traditional media to online and new...

In the U.S., soccer and the World Cup have their detractors- making comparisons of watching the sport to watching grass grow, for example. Yet...

Mothers in all cultures are, of course, the all-important nucleus of the family unit. Never more so than in the Hispanic household.  Abuelas too!...