The hot topic amongst marketers is how to best use social media to reach their intended public.  About this time last year I still...

Volaris Airlines earlier this month announced a new daily flight between Chicago’s Midway airport and Guadalajara starting in December 2010, which will come as...

According to a study prepared by MillwardBrown,  a marketing and brand research agency, (part of of Kantar, the information and consultancy division of WPP),...

If you are like me, you may have heard a lot about the DREAM Act being debated in Congress.  As of this writing, the...

The Discovery Channel has a site “En Español” called Tu Discovery, which literally means “Your Discovery”. Discovery Communications has developed a series of sites...

While the overall online population in the U.S. may be decreasing somewhat, it is becoming apparent that most future growth will come from increases...

No surprise that the internet, TV and radio are the media of choice, and well ahead of print forms. Ever since the 2000 census,...

Home improvements can be exhausting, especially if you are not a professional. In trying to find a lamp for my son’s room, for example,...

The greatest of holiday traditions is finally upon us, no not family, turkey, football or Christmas decorations , but the holiday shopping season.  Frantic...

I recently received a copy of a new book, “Latino Link: Building Brands Online with Hispanic Communities and Content” by Joe Kutchera.  While admittedly...