Posts Tagged ‘Indianapolis’

Of course through a Google search I was able to find various articles with a few key word matches. The first was an article from 1999, “Hispanics are Immune to March Madness”,  which while interesting is a bit out of date. The second was an article in Hispanic Business that went into detail stating that your office pool is illegal and that companies should have a policy against it. OK, so I was 0-2 in my initial search and decided to try another tactic.

I decided to check out some key Spanish language sites with a sports section such as ESPN Deportes, Univision and Terra. While I did find nice photos of cheerleaders, lots of soccer news, pre-season baseball scores, and even some Formula 1 racing information, information about the NCAA tournament was pretty much non-existent or at least well-hidden.

On the eve of the tournament finale with Duke facing Butler, I am surprised by the lack of attention given to this prime-time finale and am looking forward to seeing the Monday program ratings. If any of you come across information related to this or other posts, please leave your comment.

First of all, CONGRATULATIONS to the city of New Orleans and their Saints.  The annual ritual seen by nearly 1 billion people worldwide has again lived up to its billing. In many years the commercials can take center stage versus the actual game; however, this year the game was definitely worthwhile.

This is not a sports site like some others named for popular cable channels, we won’t offer much of a critique on the game between the Indianapolis Colts and the New Orleans Saints. Let’s talk advertising.

Judging by the reaction of the rest of the group I was with in attendance at the Super Bowl party in Lake Tahoe, the winner is Doritos with the anti-bark collar :

There were the traditional Go Daddy Danica Patrick ads, competing commercials from major car companies- with the notable exception of General Motors- and the freaky baby ads of E*Trade. Personally I give a very close 2nd place to the first of the E*Trade ads with the “milkaholic” Lindsey:

Luckily at Ad Age’s Super Bowl ad page and YouTube you can relive the ads, although they will probably be shown more than once in the upcoming months. Only time will tell if the actual value of the $30 million is realized, but it is another diversion for those who may not be as interested in the game.