Posts Tagged ‘Marketing’

FIFA announces 2018 and 2022 World Cup host nations

Posted on 02 Dec 2010 at 9:44am

Breaking News: In an announcement held in Zurich Switzerland this morning, FIFA President Sepp Blatter announced today that Russia will be the host country...

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YouTube Prepares a Revolution

Posted on 01 Dec 2010 at 12:52pm

YouTube (more like Google) wants to revolutionize the world of online advertising.  How? In Mountain View, they’re developing different ad units which will allow...

Ad Review: Kahlua, with Ana de la Reguera

Posted on 30 Nov 2010 at 10:10am

Ad location: National television and YouTube Medium: Video Brand: Kahlua Overall Grade: A Quick Review: Did you know that Kahlua comes from the Mexican...

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Home Depot: Hispanics and Marketing Strategy

Posted on 29 Nov 2010 at 10:59am

Home improvements can be exhausting, especially if you are not a professional. In trying to find a lamp for my son’s room, for example,...

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Marketing to Hispanics: All Hat and No Cattle?

Posted on 24 Nov 2010 at 12:14pm

Although a majority of U.S. businesses say that Hispanics are important to the growth of their companies, very few  are actually marketing to them....

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Facebook’s Titan: The Gmail Killer?

Posted on 19 Nov 2010 at 2:06pm

It seems that Mark Zuckerberg has reason to be happy.  After having been portrayed as a creep in a certain recent movie, and as...

Facebook and AT&T, Leaders in Online Advertising

Posted on 18 Nov 2010 at 1:40pm

According to the latest data from Comscore (NASDAQ: SCOR), the leading online analytic tool, almost 1.3 billion banner ads were delivered on the computers...

Old Media Calls to Action Don’t Translate to New Media Sales

Posted on 17 Nov 2010 at 4:39pm

TV still takes the largest piece of the media pie. Hands down. Will online ever catch up with that? Perhaps. Online advertising revenues are...

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Online Media Spending Expected to Increase in 2011

Posted on 10 Nov 2010 at 12:37pm

According to a recent survey of more than 750 small to midsized business (SMB) respondents, marketing budgets are on the way up again. This...

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Latino Link by Joe Kutchera: Building Brands Online

Posted on 08 Nov 2010 at 11:17am

I recently received a copy of a new book, “Latino Link: Building Brands Online with Hispanic Communities and Content” by Joe Kutchera.  While admittedly...

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