Posts Tagged ‘Digital’

Online Ads May Eventually Be King!

Posted on 08 Sep 2010 at 10:51am

A recently released report by Borrell Associates predicts what many of us have been working towards for the past decade: online advertising will grow...

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The Company You Keep (Tabs On): Social media’s reach

Posted on 17 Aug 2010 at 1:25pm

Social networking is rapidly becoming a key channel for customers to keep track of their favorite companies. As a result, it is also pushing...

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Telefonica acquires Spanish social network Tuenti

Posted on 10 Aug 2010 at 11:12am

Telefonica has finally announced that it has acquired 90% of the capital of the Spanish social network Tuenti for 70 million euros. According to the...

Smart marketers adopting new targeting methods to meet new challenges

Posted on 09 Aug 2010 at 11:38am

With so many more new advertisers in the online space and with an increasing number of publisher/content provider options, it is little wonder that...

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Social networking attracts women more than men: ComScore

Posted on 04 Aug 2010 at 10:13am

According to a recent study by ComScore Inc., social networking sites reach a higher percentage of women than men globally, with 75.8% of all...

Winds of Change: Alcance reaches out to Mexico at IAB Conecta

Posted on 28 Jul 2010 at 11:54am

From banking scandals to ominous warnings of a double dip recession, there are always significant events floating around in the news.  While each person...

The War of the Languages…. “Click Español”?

Posted on 28 Jun 2010 at 10:07am

When it comes to U.S. Hispanic marketing, it’s no secret that more and more dollars are migrating from traditional media to online and new...

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Apple’s advertising monopoly?

Posted on 15 Jun 2010 at 11:28am

According to the Financial Times, Apple could be facing an investigation of the supposed restrictions on its new ad platform iAd; this would adversely...

Hispanic Moms and Their Shopping Habits

Posted on 14 Jun 2010 at 10:14am

Mothers in all cultures are, of course, the all-important nucleus of the family unit. Never more so than in the Hispanic household.  Abuelas too!...

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BP Buys Search Terms in PR Effort

Posted on 07 Jun 2010 at 10:51am

When it comes to getting in front of a crisis and addressing it head on, there are many things a beleaguered corporation like BP...

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