E Day 2011 will be celebrated this June 18 throughout the Spanish-speaking world. This video starring esteemed Spanish speakers, reminds us of Spanish´s huge...

Spanish vs. English language advertising to Hispanics, presented by New Link

Of course through a Google search I was able to find various articles with a few key word matches. The first was an article...

There is an excellent post on Advertising Age’s site today about the seemingly random use of Spanish in some promotional materials for major brands....

People often ask me if they should be marketing to Latinos in English or in Spanish. We definitely see higher CTRs with Spanish language...