It’s over. Spain won. In some ways, so did South Africa, but that is a different story for a different day. Soccer won all...

If the U.S. Soccer team’s first match against England was watched by a historic high of 17 million people, the following game, against Slovenia,...

In the U.S., soccer and the World Cup have their detractors- making comparisons of watching the sport to watching grass grow, for example. Yet...

Whether they’re life-long, die-hard soccer fans, whether watching out of pure love of country, or to see the variety of handsome players (or some...

The debate always continues for the countries that decide to host major sporting events, such as the Olympics or World Cup, as to overall...

Slate.com’s Seth Stevenson regularly reviews ads for the site’s Ad Report Card feature, and the reviews are often a chance to dissect why an...

Every sport has teams whose fans love to hate a rival team (and their fans). Whether it is for past defeats in championships or...

For those of us in the advertising world it comes as no surprise that sponsorships are an important part of any major sporting event,...

With over 7.8 million views in its first week, the Nike Write the Future ad for the World Cup has broken all viral video...

It is coming- the most watched event in the entire world…NO not the American Idol season finale, but FIFA’s 2010 World Cup, taking place...