This is Diet Pepsi’s “Beach Tweet” commercial, in which Sofia Vergara invites us to drink a Diet Pepsi and where superstar soccer player David...

In one week´s time, there are generally one billion tweets out there. Yahoo recently conducted a study titled “Who Says What to Whom on...

It defies logic one might suppose. After all, social networking now reaches most Internet users in the US and internationally, and has become an...

In the U.S. (and probably in just about every other modern country in the world), teenagers seem to be constantly connected to the Internet....

There are many stories coming out about the importance of social media for a company’s marketing efforts, and they usually refer to how major...

I admit that I was a Twitter skeptic.  I thought nothing substantive could be expressed in 140 characters or less; I thought it was...

Each of us have our media sources that we trust for information about certain topics.  In the U.S. and in many cases internationally, a...

Twitter, the popular microblogging system, could be on the brink of changing the world of online advertising. Everything seems to indicate that we could soon...

There are so many websites that have platforms to rate products and services, yet according to the Advertising Research Foundation’s (ARF) findings mentioned in...

Almost a foot of new snow fell in the Sierras over the past 24 hours and I will be heading up shortly to enjoy. ...