Workplace challenges for multicultural women

Throughout the world and especially in the United States there are times of the year that focus on the celebration of diversity.  The month of March is Women’s History month and not only focuses attention on the achievements, but also brings to the forefront current issues regarding gender inequalities in the workplace and beyond.

One of the more interesting areas related to gender involve the influence of multicultural women and workplace diversity.  Globally, the acceptance and influence of women in the workplace is for the most part increasing.  In the U.S. the impact of women from multicultural segments (Latina, Asian, African American and others) is steadily increasing.  According to the Bureau of Labor Statistics the increasing percentage of multicultural women in the workplace between 2014-2024 will continually increase: Black women (+11.3%) , Asian women (+24.3%), and Hispanic women (+30.3%) while that of White women will stay similar (-2.1%).

Multicultural women gaining in the workplace

While the increase in diversity and opportunities expand there are of course well known issues such as wages and underrepresentation in leadership roles that are challenges for all women, this is even more pronounced with the multicultural segments.  For example: according to the National Women’s Law Center there is an even larger wage gap for women of color.   And as far as leadership positions are concerned women of color remain severely underrepresented as do women in general.  In the case of the low-wage workforce these groups are somewhat overrepresented making up almost half which also shows additional challenges.

Of course there are no short term solutions to the inequalities and challenges that exist, there is a benefit to paying attention to the contributions as well as the challenges that exist in the workplace and beyond.  Here are some other sources for additional information about Women’s History month as well as our Diversity calendar for 2018 to learn more about times where there will be additional focus (and advertising) centered around diverse groups.

 


2018 Diversity Calendar of Events

The United States is rich with diversity and if there was any question, just have a look at the diversity of our celebrations. From Martin Luther King day in January, Black History month in February, Asian-American and Pacific Islander Heritage month (May) to Hispanic Heritage month (September/October) to name just a few.

Have a look at the full break down from Diversity Best Practices and I’m sure you will find some that you weren’t even aware of (ex. Krishna Janmashtami…..will let you find that one in the list).

Here are some key ones that should be on the minds of  multicultural marketers.

January

January 15: Martin Luther King Day commemorates the birth of Martin Luther King, Jr., the recipient of the 1964 Nobel Peace Prize and an activist for non-violent social change until his assassination in 1968.

February
February is Black History Month in the United States and Canada.

February 9-25 Olympics PyeongChang:  OK, not an officially on diversity calendars, but is a celebration of diversity in athletics, athletes and cultures.

February 16: Lunar New Year, one of the most sacred of all traditional Chinese holidays, a time of family reunion and celebration. Lunar New Year is also celebrated at this time in Japan, Korea, Vietnam and Mongolia.

March
March is Women’s History Month.

May
May is Asian-American and Pacific Islander Heritage Month in the United States.

June
June is Lesbian, Gay, Bisexual, and Transgender Pride Month.

2018 World Cup June 14-July 15, 2018

July
2018 FIFA World Cup

September
From September 15th to October 15th is Hispanic Heritage Month. This month corresponds with Mexican Independence Day, which is celebrated on September 16, and recognizes the revolution in 1810 that ended Spanish dictatorship.

October
October 8: Indigenous Peoples / Columbus day.  Many cities in the U.S. have been stepping away from “Columbus day” in favor of “Indigenous People’s day.”  See some background here

November / December

Including the likes of Thanksgiving, Black Friday, Cyber Monday, Christmas and New Years this period is key for marketers.  After all it seems that Toyotathon is almost a national holiday.

 

 

 


USA multicultural delegation for the Olympics in PyeongChang

The 2018 Olympic games in PyeongChang South Korea are an exhibition of diversity in sport.  Every four years the United States has an opportunity to show the world just how diverse we are.  While the likes of Chloe Kim (U.S. born Korean American gold medalist snowboarder) are making headlines, the 2018 U.S. Olympic team is one of the largest and most diverse ever.

Quick statistics on U.S. Olympic team diversity for the 2018 Olympic games in PyeongChang South Korea.

  • 242 athletes
  • 108 female (45%)
  • 10 African-Americans
  • 11 Asian-Americans
  • 3 Latinos (plus 1 for Puerto Rico and even a Mexico athlete who grew up in the U.S.)
  • 2 openly gay athletes
  • age range 17-39

In a challenging global environment where seemingly diversity is not always welcomed, this is an area where the United States does lead and hopefully will continue.  Regardless of the medal count the stories of the Olympic games and the challenges of the athletes are always a great story.