Hispanic Health Insurance Roulette
Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key
Adjusting automotive marketing to serve the US Hispanic population
In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.
Adjusting automotive marketing to serve the US Hispanic population
In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.
Corona Beer: Victim of Spam Marketing
Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.
Latest Posts
Marketing Cannabis: Hispanic Views on Marijuana
As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.
Travel Advertising in North America
Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.
Reaching Hispanic Car Buyers
Each market is different, even when looking at the Hispanic market. The local market in Miami is quite different than the markets in San Francisco, New York or any other. There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different. These are the details that local/regional dealerships understand.
Where, when and how: Copa América 2019
June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbí Stadium in Sao Paulo
Automakers Focus On Hispanic Consumers
How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.
Latino Participation in Winter Sports
While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.