Today is Tequila Day, 4 recipes to celebrate this day

Everybody knows that Tequila is from México but probably, not everybody knows that tequila is an alcohol distilled from the agave plant.

Latinos in the next U.S. presidential election

During this 2020 Elections, near 32 million Latinos was the projection to be eligible to vote, according to Pew Research. Could they move the balance?

Marketing Cannabis: Hispanic Views on Marijuana

As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.

Travel Advertising in North America

Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.

Hispanic Health Insurance Roulette

Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key

Hispanic Voters Take Over

32 Million Eligible Hispanic Voters for 2020 – making this group potentially the most influential racial or ethnic minority group in the electorate.

Marketing Cannabis: Hispanic Views on Marijuana

Marketing Cannabis: Hispanic Views on Marijuana

As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.

Hispanic Health Insurance Roulette

Hispanic Health Insurance Roulette

Health Insurance for the Hispanic | Latino Segment
As health insurance companies as well as government health exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key

The Quest for Latino Voters – game on!

The 2020 Quest for the 2020 Latino voters has begun. Will the next President of. the United States speak Spanish? With Hispanic eligible voters expected to be over 30 million, the candidates and parties know that multicultural voters (especially Latino voters) are key..

Latest Posts

Latin American elections 2019

Latin American elections 2019

2019 Elections in Central & South America: Improvement or Status Quo? On the heels of the 2018 elections that brought Colombia’s (Ivan Duque), Mexico’s (AMLO Andres Manuel Lopez Obrador) and Brazil’s (Jair Bolsonaro) new leaders to the top post in Latin America

Political Outreach to Hispanic Voters – HELP

Political Outreach to Hispanic Voters – HELP

Presidential candidates showing ineptitude in reaching out to Hispanic voters.Reaching Hispanics in language can have numerous pitfalls that even pose a challenge for native Spanish speakers, but the errors being made by political candidates for the top job in the U.S. is an impressive show of laziness.

Video, importance of the Hispanic market

Video, importance of the Hispanic market

Audiences are in constant evolution and one of the most dynamic is the US Hispanic. This market is rapidly developing specially from the video perspective.

Automakers Focus On Hispanic Consumers

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.

Latino participation in winter sports

Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.

Reaching Hispanic Car Buyers

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.