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Brands that Score Big Reaching Hispanics During the World Cup

Brands that Score Big Reaching Hispanics During the World Cup

by Edward Norton | Jun 27, 2018 | U.S. Hispanic

Organized by the Fédération Internationale de Football Association (FIFA), the month-long event occurs every four years as 32 national soccer teams contend for the world champion title. As one of the world’s largest sporting events, the World Cup serves as an...
Bank of America study shows continued confidence among Hispanics

Bank of America study shows continued confidence among Hispanics

by Edward Norton | Mar 26, 2018 | Business, U.S. Hispanic

Hispanic-owned small businesses remain one of the fastest-growing segments of the small business economy, creating jobs and growing revenue. Read on for highlights from the 2018 Bank of America Hispanic Business Owner Spotlight, a survey of 394 small business owners...
2018 Diversity Calendar of Events

2018 Diversity Calendar of Events

by Chris Stanley | Feb 16, 2018 | English, Marketing, U.S. Hispanic

The United States is rich with diversity and if there was any question, just have a look at the diversity of our celebrations. From Martin Luther King day in January, Black History month in February, Asian-American and Pacific Islander Heritage month (May) to Hispanic...
The Rise of latino food culture in the U.S.

The Rise of latino food culture in the U.S.

by Edward Norton | Oct 18, 2017 | Culture, Latin America

Last week was National Taco Day and the Internet went crazy with expressing their love for tacos. Restaurants, fast-food chains, and shops jumped on taco deals, including non-exclusively Latino restaurants such as Red Robin, which created a new burger-taco mashup....
10 Best Practices for Marketing to Hispanic Consumers

10 Best Practices for Marketing to Hispanic Consumers

by Edward Norton | Oct 16, 2017 | Business, Marketing, U.S. Hispanic

When you’re working with companies internationally, there’s an expectation that you will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often...
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