Adjusting automotive marketing to serve the US Hispanic population

In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.

Corona Beer: Victim of Spam Marketing

Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.

5 Costume Ideas of Hispanic Origin

Every year, Halloween stores sell many different kinds of costumes. Take a look at these ideas and get inspired by some of the most traditional characters of Hispanic Origin.

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

Celebrate National Hispanic Heritage Month by visiting 5 landmarks in Hispanic countries

Hispanic Heritage Month celebrates the cultures and traditions of those who can trace their roots to Spain, Mexico, and the Spanish-speaking countries of Central America, South America, and the Caribbean.

Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.

Mexican Independence Day

Mexican Independence Day

Cinco de Mayo, a popular holiday celebrated in the United States, is often confused with the celebration of Mexican Independence.  But did you know that September 16th is really Mexican Independence Day and one of the biggest holidays celebrated among Mexicans

PortadaLat 2017 Conference

Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one...

17 Things You’ll Learn on a Trip to Chile

After weeks of punishing hikes, wicked whale-watching, and putting away endless delicious food, I’d learned 17 important lessons about Chile that everyone should know before zipping up their backpack.

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