Topic: US Hispanic

New Luxury Car

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.

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More Latinos Are Going to College, But In Small Number of Schools

While more Latinos are heading to college than ever before, that trend is not increasing uniformly throughout all U.S. colleges,

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latino food

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.

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Soccer

Brands that Score Big Reaching Hispanics During the World Cup

As one of the world’s largest sporting events, the World Cup serves as an incredibly effective communications platform spanning across all languages.

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When It Comes To The Language Of Fútbol, Hispanic Americans Know It Best

While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.

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US Hispanics

Let’s talk about US Hispanics

We found this interesting video about US Hispanics and we would like to share it with you.

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canary in the coal mine Venezuala is in trouble

Asylum applications – canary in the coal mine

With the Venezuela elections and other pending elections throughout Latin America, the spotlight is on the numerous challenges facing the region.  To see the ripple effect of instability one need look no further than asylum applications and immigration numbers to see which countries are in the most trouble.

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5 tips to reach Hispanic consumers

This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S. Census Bureau.

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Hispanic marketing – still relevant?

When discussing diversity in the workforce in terms of gender, there is an even more interesting discussing the impact and challenges facing multicultural women in the workforce. Increasingly important yet facing even more of the issues that women in general face.

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Bank of America study shows continued confidence among Hispanics

Hispanic-owned small businesses remain one of the fastest-growing segments of the small business economy, creating jobs and growing revenue.

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