Reach Hispanic is about News & information related to multicultural marketing across digital platforms. U.S. Hispanic segment as well as Latin America are keys to the success of many agencies and their brands.

Planning to travel to South America? What about the North of Chile?


The diversity of Chilean geography is known worldwide and this particularity will give you the opportunity to enjoy multiple experiences about this...

The Chilean Independence process


The Chilean liberation process began in 1810, a difficult period that ended in 1818 with the country’s formal declaration of independence. Bernardo...

California’s growing Latino college population

California has the most "Hispanic Serving" colleges in the nation.

latino food

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.

Soccer

Brands that Score Big Reaching Hispanics During the World Cup

As one of the world’s largest sporting events, the World Cup serves as an incredibly effective communications platform spanning across all languages.

When It Comes To The Language Of Fútbol, Hispanic Americans Know It Best

While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.

National Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.

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More Latinos Are Going to College, But In Small Number of Schools

While more Latinos are heading to college than ever before, that trend is not increasing uniformly throughout all U.S. colleges,

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California’s growing Latino college population

California has the most "Hispanic Serving" colleges in the nation.

Read More


latino food

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.

Read More