Research

Marketing Cannabis: Hispanic Views on Marijuana

As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that Hispanics are more likely than nearly any other ethnic group to consume cannabis products or support cannabis legalization efforts.

Stanford Study: Latino Startups Are Growing In Numbers But Are ‘Underbanked’

Latino Startups An annual Stanford study — known as the State of Latino Entrepreneurship — arrived this year with its usual mix of good news and bad news for Latino entrepreneurs and their supporters. The good news: the growth rate of Latino businesses in the US...

U.S. Census Bureau | American Community Survey

The American Community Survey which is an ongoing survey that can work in conjunction with the Census data to see changes in the characteristics of the population of the United States.

Latest Posts

Travel Advertising in North America

Travel Advertising in North America

Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.

Where, when and how: Copa América 2019

Where, when and how: Copa América 2019

June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbí Stadium in Sao Paulo

Automakers Focus On Hispanic Consumers

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.

Latino participation in winter sports

Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.

Reaching Hispanic Car Buyers

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.

Working remotely from Chile, Part II

Working remotely from Chile, Part II

Second working day and I found an excellent place. In the neighborhood of Providencia, east side of the city of Santiago de Chile.

Latest Posts

Travel Advertising in North America

Travel Advertising in North America

Travel industry is one of the most important engines of the economy for any country, particularly, because it moves many other businesses and industries at the same time and is a primary driver of economic growth and job creation in the United States.

Where, when and how: Copa América 2019

Where, when and how: Copa América 2019

June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbí Stadium in Sao Paulo

Automakers Focus On Hispanic Consumers

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.

Latino participation in winter sports

Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.