Reach Hispanic is about News & information related to multicultural marketing across digital platforms. U.S. Hispanic segment as well as Latin America are keys to the success of many agencies and their brands.

Video, importance of the Hispanic market

Audiences are in constant evolution and one of the most dynamic is the US Hispanic. This market is rapidly developing specially from the video perspective.

Automakers Focus On Hispanic Consumers

How marketers are trying to impact this or other audiences? Well, using new high-end technologies like 360-degree videos, even in the launch of the new models.

Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are already some key factors that make that easier than with other multicultural groups.

New Luxury Car

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.

Working remotely from Chile, Part II

Second working day and I found an excellent place. In the neighborhood of Providencia, east side of the city of Santiago de Chile.

Working remotely from Chile, Part I

Working from Chile is not that easy, you need to try several places before to find the right, secure and reliable place to work remotely.