Reach Hispanic is about News & information related to multicultural marketing across digital platforms. U.S. Hispanic segment as well as Latin America are keys to the success of many agencies and their brands.

Mexican Independence Day

Cinco de Mayo, a popular holiday celebrated in the United States, is often confused with the celebration of Mexican Independence.  But did you know that September 16th is really Mexican Independence Day and one of the biggest holidays celebrated among Mexicans


Costa Rica’s Independence Day Celebration

Costa Rica’s Independence Day is celebrated on September 15th.  It commemorates the independence of the entire Central America from Spain, which took place in 1821.


National Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.


More Latinos Are Going to College, But In Small Number of Schools

While more Latinos are heading to college than ever before, that trend is not increasing uniformly throughout all U.S. colleges,


California’s growing Latino college population

California has the most "Hispanic Serving" colleges in the nation.


latino food

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.


Latino participation in winter sports

While the ski industry does need to do more to draw Hispanic families to the resorts, there are…

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New Luxury Car

Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is…

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Working remotely from Chile, Part II

Second working day and I found an excellent place. In the neighborhood of Providencia, east side of…

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Working remotely from Chile, Part I

Working from Chile is not that easy, you need to try several places before to find the right,…

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