Reach Hispanic is about News & information related to multicultural marketing across digital platforms. U.S. Hispanic segment as well as Latin America are keys to the success of many agencies and their brands.

canary in the coal mine Venezuala is in trouble

Asylum applications – canary in the coal mine

With the Venezuela elections and other pending elections throughout Latin America, the spotlight is on the numerous challenges facing the region.  To see the ripple effect of instability one need look no further than asylum applications and immigration numbers to see which countries are in the most trouble.


5 tips to reach Hispanic consumers

This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S. Census Bureau.


Hispanic marketing – still relevant?

When discussing diversity in the workforce in terms of gender, there is an even more interesting discussing the impact and challenges facing multicultural women in the workforce. Increasingly important yet facing even more of the issues that women in general face.


Mexico Elections: Facing challenges in 2018

Latin America and specifically the Mexico elections face numerous challenges in 2018. Like the United States and the much publicized "fake news" phenomena, the issue is a global one and all countries are battling against disruptions in their systems.


Is The U.S. Hispanic Market A Growth Market?

The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the Caribbean). 


Bank of America study shows continued confidence among Hispanics

Hispanic-owned small businesses remain one of the fastest-growing segments of the small business economy, creating jobs and growing revenue.


National Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic…

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More Latinos Are Going to College, But In Small Number of Schools

While more Latinos are heading to college than ever before, that trend is not increasing uniformly…

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California’s growing Latino college population

California has the most "Hispanic Serving" colleges in the nation.

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latino food

IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7…

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