Reach Hispanic is about News & information related to multicultural marketing across digital platforms. U.S. Hispanic segment as well as Latin America are keys to the success of many agencies and their brands.

The Rise of latino food culture in the U.S.

Last week was National Taco Day and the Internet went crazy with expressing their love for tacos. Restaurants, fast-food chains, and shops jumped on taco deals, including non-exclusively Latino restaurants such as Red Robin, which created a new burger-taco mashup. T


Latina Shoppers: The Transforming Agent Of The HBC World

As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market.


10 Best Practices for Marketing to Hispanic Consumers

When you’re working with companies internationally, there’s an expectation that you will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often overlooked—most notably, the fast-growing U.S. Spanish-speaking market. The U.S. is now the second largest Spanish-speaking country, behind Mexico.


Your Next Big Opportunity: The US Hispanic Market

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped.


canary in the coal mine Venezuala is in trouble

Asylum applications – canary in the coal mine

With the Venezuela elections and other pending elections throughout Latin America, the spotlight is…

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5 tips to reach Hispanic consumers

This young and rapidly growing cohort is driving population growth: The number of Hispanic…

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Hispanic marketing – still relevant?

When discussing diversity in the workforce in terms of gender, there is an even more interesting…

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Mexico Elections: Facing challenges in 2018

Latin America and specifically the Mexico elections face numerous challenges in 2018. Like the…

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