Reaching Hispanic Car Buyers
Each market is different, even when looking at the Hispanic market. The local market in Miami is quite different than the markets in San Francisco, New York or any other. There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different. These are the details that local/regional dealerships understand.

Where, when and how: Copa América 2019
June just arrived and also the Copa América 2019. That’s right, the start of this popular event will be at the Morumbà Stadium in Sao Paulo
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