Adjusting automotive marketing to serve the US Hispanic population

In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.

Corona Beer: Victim of Spam Marketing

Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.

5 Costume Ideas of Hispanic Origin

Every year, Halloween stores sell many different kinds of costumes. Take a look at these ideas and get inspired by some of the most traditional characters of Hispanic Origin.

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

Celebrate National Hispanic Heritage Month by visiting 5 landmarks in Hispanic countries

Hispanic Heritage Month celebrates the cultures and traditions of those who can trace their roots to Spain, Mexico, and the Spanish-speaking countries of Central America, South America, and the Caribbean.

Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.

The Chilean Independence process

The Chilean Independence process

The Chilean liberation process began in 1810, a difficult period that ended in 1818 with the country’s formal declaration of independence. Bernardo O’Higgins, José Miguel Carrera, and Manuel Rodríguez, together with the Argentine José de San Martín, are considered the founding fathers, the leaders of the liberating process that led to the foundation of the republic.

The Rise of latino food culture in the U.S.

Last week was National Taco Day and the Internet went crazy with expressing their love for tacos. Restaurants, fast-food chains, and shops jumped on taco deals, including non-exclusively Latino restaurants such as Red Robin, which created a new burger-taco mashup. T

Latina Shoppers: The Transforming Agent Of The HBC World

As Female Hispanic age cohorts continue to grow and currently represent 18 % of the total 2016 U.S. female population, according to U.S. Census Bureau figures, so do their share of wallet and extraordinary influence on the Health and Beauty Care (HBC) market.

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