Adjusting automotive marketing to serve the US Hispanic population

In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.

Corona Beer: Victim of Spam Marketing

Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.

5 Costume Ideas of Hispanic Origin

Every year, Halloween stores sell many different kinds of costumes. Take a look at these ideas and get inspired by some of the most traditional characters of Hispanic Origin.

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

Celebrate National Hispanic Heritage Month by visiting 5 landmarks in Hispanic countries

Hispanic Heritage Month celebrates the cultures and traditions of those who can trace their roots to Spain, Mexico, and the Spanish-speaking countries of Central America, South America, and the Caribbean.

Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.

The Chilean Independence process

The Chilean Independence process

The Chilean liberation process began in 1810, a difficult period that ended in 1818 with the country’s formal declaration of independence. Bernardo O’Higgins, José Miguel Carrera, and Manuel Rodríguez, together with the Argentine José de San Martín, are considered the founding fathers, the leaders of the liberating process that led to the foundation of the republic.

Costa Rica’s Independence Day Celebration

Costa Rica’s Independence Day Celebration

Costa Rica’s Independence Day is celebrated on September 15th.  It commemorates the independence of the entire Central America from Spain, which took place in 1821.

Congreso Portada LATAM 2017

Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one...

Festival of Media LATAM | October 29-31 2017 | Miami

Festival of Media LatAm welcomes the world’s most influential media minds for three days of awards, conference sessions and networking. More than 1200 delegates including global agency CEOs and 185 of the world’s biggest brands will debate trends and insights...

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