Adjusting automotive marketing to serve the US Hispanic population

In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was right.

Corona Beer: Victim of Spam Marketing

Corona beer is one of the victims of spam marketing. Its name has been linked to Coronavirus and has brought bad consequences.

5 Costume Ideas of Hispanic Origin

Every year, Halloween stores sell many different kinds of costumes. Take a look at these ideas and get inspired by some of the most traditional characters of Hispanic Origin.

What is Juneteenth?

Juneteenth is also known as “Freedom Day” or “Emancipation Day”, and the word origin is a combination of June and nineteenth.

Celebrate National Hispanic Heritage Month by visiting 5 landmarks in Hispanic countries

Hispanic Heritage Month celebrates the cultures and traditions of those who can trace their roots to Spain, Mexico, and the Spanish-speaking countries of Central America, South America, and the Caribbean.

Hispanic Heritage Month

National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage Week to celebrate the contributions and achievements of the diverse cultures within the Hispanic community.

New Research Shows How to Connect With U.S. Hispanics Online

New Research Shows How to Connect With U.S. Hispanics Online

The opportunities to reach U.S. Hispanics, one of the fastest growing groups of super consumers, have been largely untapped—until now. New research into the online behavior and preferences of this audience provides insight into how to connect with them. And it all starts with mobile and culture.

Hispanic vs. Latino: what’s the difference?

Many people use Hispanic and Latino as interchangeable words. They’re not. While there is a huge overlap between the two, they don’t mean the same thing and cannot be used as if they do. This is an easy mistake to make, and I do it myself every once in a while (often from laziness), but it’s important to note the differences.

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