Topic: Marketing

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Reaching Hispanic Car Buyers

Each market is different, even when looking at the Hispanic market.  The local market in Miami is quite different than the markets in San Francisco, New York or any other.  There are numerous factors including language (Spanish versus English), to cultural backgrounds and differences in country of origin or individuals or family (U.S. born, 3rd generation is different from 1st generation family recently arriving from Guatemala) can be significantly different.  These are the details that local/regional dealerships understand.

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IRI Examines New Product Purchasing Habits of U.S. Hispanic Shoppers

The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.

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Hispanic marketing – still relevant?

When discussing diversity in the workforce in terms of gender, there is an even more interesting discussing the impact and challenges facing multicultural women in the workforce. Increasingly important yet facing even more of the issues that women in general face.

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2018 Diversity Calendar of Events

The United States is rich with diversity and if there was any question, just have a look at the diversity of our celebrations. From Martin Luther King day in January, Black History month in February, Asian-American and Pacific Islander Heritage month (May) to Hispanic Heritage month (September/October) to name just a few.

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USA multicultural delegation for the Olympics in PyeongChang

The 2018 Olympic games in PyeongChang South Korea are an exhibition of diversity in sport.  Every four years the United States has an opportunity to show the world just how diverse we are.  While the likes of Chloe Kim (U.S. born Korean American gold medalist snowboarder) are making headlines, the 2018 U.S. Olympic team is one of the largest and most diverse eve

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How universities are recruiting new students with Immersive Marketing

Immersive Marketing using 360-degree video ads is a key to promote outstanding University facilities, world class teaching, or a vibrant community. Universities can showcase their establishment and capture the essence of what it is like to visit in person. Immersive technologies will fit in this challenge.

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SafeLink program: FREE minutes, text & data

Through SafeLink low income families have access to FREE minutes and data through this government program.

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Portada Miami | April 18-19 2018

The 10th annual edition of Portada Miami (April 18-19 2018) to discuss how brands across the Americas are taking back control.

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10 Best Practices for Marketing to Hispanic Consumers

When you’re working with companies internationally, there’s an expectation that you will make an effort to understand the language and cultural differences among various countries and cultures. But within the U.S., linguistic and cultural differences are often overlooked—most notably, the fast-growing U.S. Spanish-speaking market. The U.S. is now the second largest Spanish-speaking country, behind Mexico.

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Your Next Big Opportunity: The US Hispanic Market

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them through digital remain largely untapped.

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