Events & Conferences
2012 ANA/WFA Global Marketing Conference presented by The New York Times
New York
Annual Hispanic Marketing Summit
Miami
2012 ANA Digital & Social Media Conference presented by Meredith
Dana Point
2012 ANA Multicultural & Diversity Conference
Miami Beach
Media Center
Latest News
McDonald’s Twitter Mishap
Throughout the past couple of years Twitter has seen a huge increase in popularity; in fact, it would be rare not to find a major corporation maintaining a Twitter account and interacting with the public. One company that has ventured into the world...
Latin America Sees a Boom in Daily Deal Sites
The discount sales market on the internet has reached a global level. It was started by the U.S. and has since spread throughout America, Europe, and Asia. There are tickets to performances, dinners, beauty salon coupons, travel getaways, and a host of services...
More Digital Ad Growth in 2012
It looks like 2012 will see more growth in digital media spends. In a recent study by eMarketer, online spending is estimated to grow by 23.3% to almost $40 billion. If the estimates are correct, the total online spend will finally outpace the...
Lies, Damn Lies and Industry Forecasts
While revamping our corporate website, I am always looking for relevant research to include that supports the U.S. Hispanic and Latin American marketing efforts of our clients. Companies such as Forrester Research, ComScore and eMarketer are frequently cited in articles about the growth...
Advertisers: Please Use Your Better Judgement
Advertisers who have wanted to create a little extra exposure for their product have often made sure that their products and ads are a little on the sexier, racier and younger side of the equation. For many advertisers, that isn’t too much of...
- ComScore Video Viewership Report October 2011
- Pew Hispanic Center presents a comprehensive study of minority enrollment in higher education in the U.S
- The Mexican-American Boom
- Hispanics of Puerto Rican Origin in the United States, 2009
- Pew Hispanic: Hispanic country of origin statistics
- Special census Preview Suplement, by Portada
More Articles
Report Center
ComScore Video Viewership Report October 2011
ComScore, Inc., a leader in measuring the digital world, released data from the Video Metrix service showing that 184 million U.S. Internet users watched...
Pew Hispanic Center presents a comprehensive study of minority enrollment in higher education in the U.S
The study, by Richard Fry, also notes that Hispanics in college are outnumbering their peers for the first time, although young black college enrollment...
The Mexican-American Boom
Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. According to a new analysis of U.S....
Hispanics of Puerto Rican Origin in the United States, 2009
How does the U.S. Puerto Rican population stack up? According to the Pew Hispanic Center fact sheet, Hispanics of Puerto Rican Origin in the...
Pew Hispanic: Hispanic country of origin statistics
A very interesting part of the report relates to Metropolitan Area Diversity, where “even though almost two thirds of all Hispanics nationwide are of...
Digital
Strong Numbers for Holiday Spending Online
The good news is that holiday spending was up in December. The bad news is that the specter of online sales tax looms in...
Hispanic
Casinos betting on Latino gamblers
A recent article in The New York Times, shows that gambling on Latino patrons is paying off big time for casinos in Southern Nevada....
Marketing
The successful ad campaigns for Mac
For those of us who are Mac users and have had to use PCs in the past, the TV ads for the “Get a...
Digital
Yahoo! Microsoft and AOL Form Ad Partnership
The digital advertising world is an ever-changing one. The one question that has remained constant is, “How do we maximize our advertising revenue?” Publishers...
