Throughout the past couple of years Twitter has seen a huge increase in popularity; in fact, it would be rare not to find a major corporation maintaining a Twitter account and interacting with the public. One company that has ventured into the world...
The discount sales market on the internet has reached a global level. It was started by the U.S. and has since spread throughout America, Europe, and Asia. There are tickets to performances, dinners, beauty salon coupons, travel getaways, and a host of services...
It looks like 2012 will see more growth in digital media spends. In a recent study by eMarketer, online spending is estimated to grow by 23.3% to almost $40 billion. If the estimates are correct, the total online spend will finally outpace the...
While revamping our corporate website, I am always looking for relevant research to include that supports the U.S. Hispanic and Latin American marketing efforts of our clients. Companies such as Forrester Research, ComScore and eMarketer are frequently cited in articles about the growth...
Advertisers who have wanted to create a little extra exposure for their product have often made sure that their products and ads are a little on the sexier, racier and younger side of the equation. For many advertisers, that isn’t too much of...
ComScore, Inc., a leader in measuring the digital world, released data from the Video Metrix service showing that 184 million U.S. Internet users watched...
The study, by Richard Fry, also notes that Hispanics in college are outnumbering their peers for the first time, although young black college enrollment...
Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. According to a new analysis of U.S....
How does the U.S. Puerto Rican population stack up? According to the Pew Hispanic Center fact sheet, Hispanics of Puerto Rican Origin in the...
A very interesting part of the report relates to Metropolitan Area Diversity, where “even though almost two thirds of all Hispanics nationwide are of...
The good news is that holiday spending was up in December. The bad news is that the specter of online sales tax looms in...
A recent article in The New York Times, shows that gambling on Latino patrons is paying off big time for casinos in Southern Nevada....
For those of us who are Mac users and have had to use PCs in the past, the TV ads for the “Get a...
The digital advertising world is an ever-changing one. The one question that has remained constant is, “How do we maximize our advertising revenue?” Publishers...