by Edward Norton | Sep 9, 2020 | Business, Culture, U.S. Hispanic
Hispanic Heritage Month (Sept. 15-Oct. 15) National Hispanic Heritage Month honors the culture, heritage, and contributions of Hispanic Americans each year. The event began in 1968 when Congress deemed the week including September 15 and 16 National Hispanic Heritage...
by Chris Stanley | Jan 14, 2020 | Business, English, Marketing, U.S. Hispanic
While the numbers may vary (one projection is that the Hispanic market will represent $1.7 Trillion buying power by 2020), the consensus is that the Hispanic market is massive, and therefore the influence of Hispanic car buyers is a major opportunity for any...
by Chris Stanley | Apr 16, 2019 | Business, Latin America, Marketing, Politics
2019 Elections in Central & South America: Improvement or Status Quo? On the heels of the 2018 elections that brought Colombia’s (Ivan Duque), Mexico’s (AMLO Andres Manuel Lopez Obrador) and Brazil’s (Jair Bolsonaro) new leaders to the top post...
by Edward Norton | Mar 19, 2019 | Business, Marketing, U.S. Hispanic
[vc_row][vc_column width=”1/1″][vc_column_text]Audiences are in constant evolution but one of the most dynamic segment is the US Hispanic. This market is rapidly developing in a changing world. Just a couple of empirical notes. Hispanics consume more...
by Chris Stanley | Mar 9, 2019 | Business, English, Lifestyle, Marketing, U.S. Hispanic
Latino Participation in Winter Sports Why the ski industry needs more Hispanics skiers and riders. In looking at the importance of key multicultural populations on winter sports and the impact they have on the ski industry, one group stands out as being poised to...
by Edward Norton | Jun 29, 2018 | Business, Marketing, U.S. Hispanic
The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s...
