by Chris Stanley | Nov 18, 2020 | Health, Marketing, U.S. Hispanic
Health Insurance for the Hispanic | Latino Segment As health insurance companies as well as government health insurance exchanges compete across the country for enrollment, multicultural and specifically the Hispanic audience is key. For some states, this segment...
by Chris Stanley | Nov 4, 2020 | Business, English, Marketing, U.S. Hispanic
Adjusting automotive marketing to serve the US Hispanic population In 2018, the renowned marketing magazine “The Marketing Insider” projected that the number of cars purchased by the US Hispanics will double between 2010 and 2020. To no surprise, their projection was...
by Edward Norton | Nov 3, 2020 | Marketing
According to the website SCMP, in Google Trends, the first “corona beer virus” searches started on January 9th, 2020, the day the World Health Organization (WHO) said there were several cases of people contaminated with a virus of unknown origin, similar to the...
by Chris Stanley | Feb 13, 2020 | English, Health, Lifestyle, Marketing, Research, U.S. Hispanic
Marketing Cannabis: Hispanic Views on Marijuana As the legal cannabis industry continues its rapid rise, there’s an interesting statistic that’s catching the attention of digital cannabis marketers and multicultural groups alike. It’s recently been revealed that...
by Chris Stanley | Jan 14, 2020 | Business, English, Marketing, U.S. Hispanic
While the numbers may vary (one projection is that the Hispanic market will represent $1.7 Trillion buying power by 2020), the consensus is that the Hispanic market is massive, and therefore the influence of Hispanic car buyers is a major opportunity for any...
by Chris Stanley | Aug 1, 2019 | Marketing, Politics, U.S. Hispanic
32 Million Eligible Hispanic Voters for 2020 – making this group potentially the most influential racial or ethnic minority group in the electorate. According to Pew Hispanic, the Latino Electorate will have taken over the top spot. Hispanic / Latino: 32 Million...
