Marketing

News and information for brands and agencies that are focused on marketing to the Hispanic community in the U.S. as well as internationally in Latin America.

Your Next Big Opportunity: The US Hispanic Market

Your Next Big Opportunity: The US Hispanic Market

by Edward Norton | Oct 13, 2017 | Marketing, U.S. Hispanic

US Hispanic are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly under-served, and the opportunities to reach them...

Congreso Portada LATAM 2017

Congreso Portada LATAM 2017

by Chris Stanley | Jun 28, 2017 | Marketing

Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision makers and thought leaders in one...