U.S. Hispanic

News, Information and Research focused on the U.S. Hispanic market.  Helpful information for brands and agencies looking to reach the U.S. Hispanic market.

5 tips to reach Hispanic consumers

5 tips to reach Hispanic consumers

Hispanic consumers continue to be one of the most important demographic groups in the U.S. This young and rapidly growing cohort is driving population growth: The number of Hispanic Americans is expected to grow by 7.7 million people by 2026, according to the U.S....
Hispanic marketing – still relevant?

Hispanic marketing – still relevant?

Is Hispanic marketing still relevant?  In all but the most remote places, latino influence in the United States is hard to miss, so of course it is. Multicultural audiences continue to grow in size and importance and the Hispanic audience is one of the most important....