U.S. Hispanic

News, Information and Research focused on the U.S. Hispanic market.  Helpful information for brands and agencies looking to reach the U.S. Hispanic market.

Hispanic marketing – still relevant?

Hispanic marketing – still relevant?

Is Hispanic marketing still relevant?  In all but the most remote places, latino influence in the United States is hard to miss, so of course it is. Multicultural audiences continue to grow in size and importance and the Hispanic audience is one of the most important....
U.S. Hispanics and mobile growth

U.S. Hispanics and mobile growth

According to Roberto Orci “Hispanics of every segment are growing at a faster rate than the general market… you would rightly conclude that Hispanics are a big part of the mobile market today and tomorrow.’’ Mobile devices are ubiquitous, particularly with...